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NEW YORK, NY, April 29, 2022 — The Ad Council, America’s leader in using the power of communications to drive social change, elected 21 new members to its Board of Directors during its spring meeting held yesterday with both virtual and in-person elements. The non-profit organization’s Board is chaired by Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal. Vice Chairs include Jacki Kelley, CEO, Americas, dentsu, and Diego Scotti, Executive Vice President and Chief Marketing Officer at Verizon.

NEW YORK, NY, October 28, 2021 — The Ad Council, America’s leading non-profit organization dedicated to using the power of communications to drive social change, elected 18 new members to its Board of Directors during its fall meeting held virtually yesterday. The organization’s Board is chaired by Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal. Vice Chairs include Jacki Kelley, CEO, dentsu Americas and Diego Scotti, Executive Vice President and Chief Marketing Officer at Verizon.

As Americans, we are told that when we are feeling sick or unwell, we should go see a doctor. While that’s a seamless process for some, for others, getting care can be a traumatic experience that feels like a constant uphill battle—a battle where they are always on the defense. This is especially true for Black, Indigenous, or People of Color as well as other groups that have been historically marginalized, who may not feel listened to or believed by their health care practitioner.

Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast television stations and is the largest annual station-supported initiative of a single PSA campaign. Sponsored by TVB, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), and the Ad Council, Project Roadblock highlights the dangers of drinking and driving and subsequently motivates men 21-34 years-old to stop driving ‘buzzed.’

For over 20 years, Project Roadblock has proven its ability to inspire change, create impact, and save lives. However, even with this monumental effort, there is still work to be done. In 2022 there were over 13,000 fatalities involving alcohol-impaired driving, or roughly one fatality every 39 minutes. Your support of Project Roadblock raises awareness on this important issue, as we strive to put the brakes on drunk driving. With your help this upcoming December, the road to safety continues.

It's important to support Project Roadblock during the December 26 - 31 period, which is historically one of the most dangerous times to be on the road. Get ahead of the curve by downloading and slotting these PSAs into these dates!

Steps to join this year

1. Pledge your station's support

2. Donate on-air, online**, and social media inventory.

3. Air spots during the December 26-31 period in support of Project Roadblock.

**When selecting the online link, banner assets will populate within the 'Ready to Request' tab in the Download Center. Click that tab to view and request tags for the online assets. The banner tags will be delivered in a standard Excel file, which features embedded creative. Your ad operations team should know how to use these to run the banner ads, but if you have specific questions feel free to respond to our delivery email.

Interested in sponsorship?

Sponsorable creative can only be secured through this form. It can not be requested or downloaded through the tabs below.

For assistance, please reach out to Noel Sanchez, nsanchez@adcouncil.org and Milan Genovese O’Malley, mgenovese@adcouncil.org. Ad Council is closed from 12/23 through the New Year, and queries will not be actively monitored during this time.

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This article was updated on: 11/19/2021

VOTE EARLY DAY - OCTOBER 29th
When Americans vote early, Election Day obstacles like long lines, busy schedules, confusing election laws, and voter disinformation can’t stop them from sharing their voices. In 2024, over 250 million Americans have options to vote early by mail or in person. Vote Early Day is the national day of action for voters to celebrate our democracy and cast their ballots early. Air new PSAs that encourage audiences to celebrate Vote Early Day and make sure their voices are heard. Learn more at www.VoteEarlyDay.org.

VOTE '24
This election year Americans will have the opportunity to use their voices and votes to shape their communities. Elections can be decided by just a few votes, and research shows that when a friend encourages a friend to vote, it increases their likelihood of doing so by 8.3% over other methods.

Vote ‘24 encourages people to use their power to make sure their friends are ready to vote and empowers them with the knowledge that they can influence friends, and peers to show up and vote to make their voices heard on the issues that matter most. The Vote ‘24 online hub VoteVoteVote.com provides a clear and easy way for anyone to check their registration status, register to vote, preview their ballot and find voting information and resources.

So use your power, make sure you are good to vote and encourage your friends to make a plan to Vote in ‘24.

Full campaign toolkit and style guide HERE.

VOTA CONMIGO
The Vota Conmigo campaign integrates grassroots efforts, expert insights, and strategic amplification to empower voters and ensure their informed participation in the electoral process as it unites forces with respected organizations to provide comprehensive, non-partisan, and Spanish language educational resources to drive record voter engagement and fight misinformation in the Hispanic community during this election cycle.

Get ready for Advertising Week New York, where the brightest minds in the industry come together to push boundaries and explore the future of marketing, media and tech. This year, we’re proud to participate in two dynamic panels that highlight the power of creative storytelling and how we’re shifting perceptions around the most critical issues of our time.

With crashes a leading cause of death for children, NHTSA and the Ad Council inspire parents and caregivers to make sure their kids are in the right seat for their age and size.

Austin Powers, Casablanca, Harry Potter, The Lord of the Rings, and others are reimagined with characters wearing face masks in new PSA to air across the WarnerMedia ecosystem

Latest Effort for “Don’t Wait. Reach Out.” Campaign Encourages Veterans to Lean on Their Loved Ones and Seek Help When Struggling, Including a New PSA Featuring the War And Treaty’s Michael Trotter Jr. and Tanya Trotter