The Ad Council’s mission is to convene the best storytellers to educate, unite and uplift—by opening hearts, inspiring action and accelerating change. We won’t stop until we live in a society where every single person can thrive.
Our Mental Health Initiative
The Ad Council is working to foster a society that is more open and proactive about mental health. The initiative aims to generate awareness and take actionable steps toward addressing the mental health crisis in the U.S.
Where substance meets scale
The Ad Council was founded as a national nonprofit in 1942 with the belief that creative marketing can solve complex social issues. We partner with the most innovative advertisers, the best storytellers, and the most powerful platforms to move the country forward.
A lasting impact
We have a singular purpose: making a measurable difference in people’s lives. By using a research-based strategy to develop the right approach for the right audience, we’re shifting mindsets and spurring movements.
OUR HISTORY
Read all about the history of the Ad Council, which stretches back decades to our WWII-era founding.
We're all in this together
We bring together the right team for every cause. The Ad Council’s unique network of partners across media and tech, marketing, entertainment and advertising, government and the nonprofit world allows us to create change that no other organization can.
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53B
Impressions for our COVID-19 Vaccine Education Initiative. -
5X
The increase in the number of people who say they intend to support Feeding America since our campaign launched in 2008. -
1.39M
People potentially at risk for Type 2 diabetes who have completed our prediabetes risk test.
Learn With Us
Champion for Good: Rhonesha Byng
Meet Rhonesha Byng, founder and CEO of Her Agenda, the award‑winning digital media company redefining how ambitious millennial women access opportunity. Through their partnership with the Ad Council, Her Agenda has helped extend the reach and impact of our “Saving for Retirement” campaign—equipping adults with the knowledge and confidence to start planning for their financial futures. We spoke with Rhonesha about building pathways to empowerment, why social impact is core to her mission, and the piece of advice that continues to guide her work.
February 13, 2026
In Davos, a Reminder That Collaboration Is Still Our Greatest Asset
I recently attended my first World Economic Forum in Davos and left with insights that continue to shape my thinking. By now, you’ve likely read the headlines, heard the speeches, or even taken in opposing commentary—after all, with a theme like “A Spirit of Dialogue,” healthy debate wasn’t just expected—it was the point.
February 6, 2026
CES 2026: Trust, Technology, and the Human Touch
I get to start each new year by attending CES in Las Vegas–previewing emerging technology, meeting with partners who are building the products shaping the future, and having thoughtful discussions about where marketing, media, and culture are headed. CES 2026 was no exception. It was a jam-packed three days filled with speaking engagements, partner brainstorms, panels with leaders I admire, an intimate salon-style dinner, and, of course, wow moments on the trade show floor.
January 9, 2026
CREATIVITY. CAUSES. AND YOU.
Together we can do so much. Let’s talk about how we can partner to help change the world.