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A couple of years ago, the Ad Council launched an initiative called Game for Good, with the goal of bringing our social good campaigns to the millions of Americans who love to play video games. Our new partnership with Square Enix and Disney•Pixar, which uses footage from the new game Kingdom Hearts 3 (KH3) to promote our bullying prevention campaign, gave us the opportunity to reach millions of fans across the globe. Here’s what we’ve learned from partnering on a social good campaign with a video game platform.

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Nikki SilberMeet our newest Champion for Good: Nikki Silber! She's an Account Executive at Amazon, who knows a thing or two about the power of social good. Read her full interview with us below!

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As the Director of National Media Accounts at the Ad Council, I've had the privilege of working with celebrities and public figures in an effort to make a positive social impact in our nation. Below I’ve included a couple examples of how we have proven to be a leader in this space and how tapping into social influencers drives positive change for prosocial campaigns.

Today, across the nation, 7,000 students will drop out of high school each day. What's even more alarming is the number of students who don't show up for school at all. In New York City, 1 out of 5 (250,000) public school students missed 20 or more days of school last year. Statistics show that even as early as middle school, if a student misses over 20 or more days in a school year, there’s a very good chance they won’t graduate.

On March 30th, Screenvision, a leading innovator in cinema advertising introduced “The Limelight” – a dramatically re-engineered 20 minute in-cinema advertising pre-show. The new pre-show will enable advertisers to fully capitalize upon mobile interactivity and social connectivity with their ad buys.