Ad Council Search

Two weeks ago, the Ad Council’s Analytics team traveled to Las Vegas for the 2019 annual Tableau Conference. Alongside 20,000 other attendees, we joined sessions to advance our data analysis skills, connect with other data enthusiasts, and expand our industry knowledge. And – as always, we left inspired.

sparks & honey, a tech-led cultural consultancy, analyzes culture every day in order to identify emerging shifts and help organizations navigate these changes. In doing so, over the last year, never before have we witnessed so many brands lean into social causes. As exciting as this has been, and despite brands' well-intentions, unfortunately not all have hit the mark.

The best way to help those affected by a humanitarian crisis and natural disaster is by donating money rather than goods. Financial donations help support communities in crisis and in the immediate aftermath of a disaster. Financial donations are also critical for longer-term recovery efforts—they can respond to changing needs as people move to safety, resettle, or rebuild.

The number of forcibly displaced people has hit a record high with over 84 million people forced to flee from their homes due to conflicts and persecution. At this moment, millions of refugees and displaced people from  Afghanistan,  Syria,  Yemen , Sudan, and Ukraine are facing the most challenging moment of their lives. Audiences are encouraged to support refugees at SupportCrisisRelief.org.

For communities impacted by natural disasters, like the recent Hawai’i wildfires, Hurricanes Idalia and Ian, and the earthquakes in Morocco, Turkey, and Syria, it is important to encourage audiences to support disaster relief efforts through cash donations. This campaign drives audiences to SupportDisasterRelief.org to disaster-specific relief funds through GlobalGiving to help support these communities in crisis in the immediate aftermath of a disaster and for their longer-term recovery.

Data and analytics have dramatically changed the advertising industry’s ability to assess and understand human behavior, allowing marketers to better reach and speak to their audiences. Despite its negative press coverage in the past months, data can be used for much more than just selling you that new pair of shoes (I don’t know who needs to hear this today, but you don’t need that new pair of shoes!). Data-backed communications can be used strategically in creating change across some of the most pressing issues of today.

Jacki Kelley of Dentsu Aegis Network Announced as Vice Chair

On Friday, Oct. 11, brands and organizations celebrated International Day of the Girl, a day dedicated to highlighting and addressing the challenges girls face, while promoting female empowerment. Girls around the world woke up on Oct. 11 to an energized rallying cry for empowerment and equality. We’re rounding up some of our favorite International Day of the Girl celebrations, from poignant new ads tackling the gender pay gap to online and in-person events that gave girls the chance to connect with each other about the causes they care most about – and we can’t forget this inspirational message from Meghan Markle, Duchess of Sussex:

There is no stronger force than when an entire community rallies around the most important causes of the day - and it’s one of the reasons why we love WORLDZ so much. Every year, it brings together the best and brightest media, advertising, and nonprofit organizations by creating an environment for each of them to work together to solve the most pressing issues.

This story, “Creators For Good: Remi Cruz on Her Health Journey and Staying “Pretty Basic,” was originally published on Tubefilter.

New arm of the business will advise foundations, nonprofits and companies on ways to inspire and engage the public around social change

In the past few years, we’ve seen messages empowering women permeate the advertising landscape. From ads featuring girls playing sports to spots showcasing women dominating the workplace, brands are aiming to shatter gender stereotypes as they recognize the powerful platform they have to take a stand on social and political issues.

Beloved Wildfire Prevention Icon Rings in Birthday Alongside Fans, Celebrities

New Campaign with Ad Council and The U.S. Department of Health & Human Services’ Administration for Children and Families Highlights the Importance of Small Moments Shared Between Dads and Their Children

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What is #Dadication? It's just like dedication but it means that as a father, you never stop being a dad. There’s no one right way as long as you show up for your kids, even when it's not so easy.

The Fatherhood Involvement campaign PSAs highlight the diverse experiences of real dads who share a commitment to being there for their kids through parenting highlights and challenges. By acknowledging the hard work they put forth in the face of hardships, the campaign seeks to provide all fathers with confidence to keep going in their efforts to be present for their children.

All PSAs direct audiences to visit Fatherhood.gov for parenting tips, fatherhood programs, and other resources.

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The Ad Council has focused on drunk driving prevention since 1983, with the release of the now-classic “Friends Don’t Let Friends Drive Drunk” campaign. As the idea of a designated driver became the cultural norm, but alcohol-related driving fatalities began to increase, we recognized the need for a new approach. In 2005, we refreshed our classic campaign with a new message: “Buzzed Driving is Drunk Driving."

The most recent iteration of the Buzzed Driving Prevention campaign effort prompts young men 21 to 34 to examine their own warning signs of impairment and take responsibility for their decisions behind the wheel by reminding them: If you need to do something to make yourself feel okay to drive, you're not okay to drive.