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PSA Features New Song from Alicia Keys, ‘Good Job’

From April 1 to April 7, there were more than 1.7 million online mentions of mental health originating in the U.S. When we focus on those who expressed worry over the mental health of our nation (as opposed to discussing their personal state), a surge in concern is seen in early March, coinciding with the WHO’s declaration of the pandemic on March 11th and President Trump’s declaration of a national emergency on March 13th, as seen in figure 1 below. Worries continued to climb as U.S. cities began imposing restrictions, infections grew, and unemployment soared.

WWE Superstars Drew McIntyre, Charlotte Flair, Kofi Kingston Featured in New Videos

This story, New Data: How Low-Income Minority Americans are Coping with COVID-19, was originally published by Aspen Ideas: Health.

Leading brands, ad agencies, media companies to feature new “roof” iconography above their logos and promote public service advertisements that urge the public to stay home

This story, 5 Ways Marketers Can Mobilize and Find Inspiration During the Pandemic, was originally published by Adweek.

MTV’s new research reveals that Americans are experiencing a 37% drop in mental wellness, especially women and younger people, with 56% not seeking help AloneTogether.com hub and suite of creative assets provide resources and tools to help people "Stay Calm, Stay Connected and Stay Active" while they stay home

New York, NY, March 17, 2020 — In response to the COVID-19 pandemic, the Ad Council is working in collaboration with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), and major media networks to launch a series of national public service ads (PSAs) and multi-channel content to provide critical and urgent messages to the American public. The creative assets focus on reaching high-risk populations and the general public with messages around social distancing, personal hygiene and mental health. The PSAs direct audiences to visit www.coronavirus.gov, a centralized resource that includes up-to-date information on the crisis.

The month-long partnership marks the campaign’s and the Ad Council’s first-ever video game collaboration featuring an in-game integration

New York, NY, March 17, 2020 -- In response to the COVID-19 pandemic, the Ad Council is working in collaboration with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), and major media networks to launch a series of national public service ads (PSAs) and multi-channel content to provide critical and urgent messages to the American public. The creative assets focus on reaching high-risk populations and the general public with messages around social distancing, personal hygiene and mental health. The PSAs direct audiences to visit www.coronavirus.gov, a centralized resource that includes up-to-date information on the crisis.

This story, The State of the Direct-to-Consumer Revolution, was originally published by Ad Age for the Ad Council’s Purpose of Purpose Series.

Longstanding effort from the U.S. Department of Transportation, the Television Bureau of Advertising and the Ad Council emphasizes states with most holiday season drunk driving fatalities

John Dodini is Head of Business Development at Gfycat and our latest Champion for Good. Read on to learn about his favorite social good advertising campaigns, collaboration with the Ad Council and the advice he'd give to his younger self!

This story, Purpose of Purpose Series: The Ad Council's Lisa Sherman Leads a Conversation on Driving Voter Turnout, was originally published on Ad Age.

Research to focus on Generation Z, Millennials, Generation X, and Baby Boomers and will include message testing to inform communications programs designed to increase voter engagement

Champion for Good, Rob Erskine, at Hill Holliday worked on many Ad Council campaigns and is also a member of our UX Advisory committee. Get to know him!