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According to the CDC, 26% of people in the United States are currently living with a disability. And as of 2021, 95% of Americans utilize the Internet. What this data tells us is that if your organization is hosting content online, your audience includes those living with disabilities. In 2023, creating content that is accessible is a necessity—but creating accessible content benefits everyone, not just those living with disabilities.

Ad Council Research Institute’s Issue Pulse report offers insights into what social issues move Americans to act and who they trust for information on those issues

Each year, at our Annual Public Service Award Dinner, the Ad Council celebrates the leaders and organizations that make our social impact campaigns possible. The Annual Dinner is an opportunity to showcase not only the campaigns moving the needle on today’s most pressing issues, but the dedicated community heroes who bring those efforts to life daily.

NEW YORK, NY, April 21, 2023 — The Ad Council, America’s leader in using the power of communications to drive social impact at scale, elected 19 new members to its Board of Directors during its spring meeting held yesterday in Washington, DC. The non-profit organization’s Board is chaired by Jacki Kelley, CEO, dentsu Americas, and Chief Global Client Officer, dentsu. Vice Chairs include Tara Walpert Levy, VP, Americas, YouTube, and Diego Scotti, Executive Vice President and Chief Marketing Officer at Verizon.

As the emotional labor of the last three years has taken a toll, interest in equality, social issues, and volunteering are in decline. According to GWI data, fatigue is replacing fighting spirit. How can brands continue to build momentum for critical DEI initiatives in 2023?

According to a recent Ad Council study, 95% of employees take time off due to mental health issues but cite another reason.

The Ad Council, America’s leader in using the power of communications to drive social impact at scale, announced today that DJ Perera has joined the organization as Chief Media Officer. She succeeds Kathy Kayse, who will be retiring on May 12 after leading the Media team for 5 years.

National Public Service Advertisements Encourage Safe Gun Storage to “End Family Fire”

Last week, I flew to Austin, Texas to attend South by Southwest, which brings together innovators in media, tech and entertainment. I was excited to see my Ad Council colleagues speak about the power of partnerships for our Seize the Awkward campaign at the SHE Media Future of Health Co-Lab and host a panel on the power of championing skills-based hiring to revolutionize and diversify the workforce. And with over 25 tracks of programming, SXSW 2023 was a fascinating place to get insights on everything from GPT-4 to ethical AI and accessibility in tech. Here are the top five topics that fascinated me at this year’s festival.

Annual Competition Finds Fresh Voices While Strengthening Mental Health in Communities of Color

As part of a broader effort to tackle America’s overdose crisis, the dynamic new effort arms parents with life-saving resources and prepares them to have proactive conversations about the dangers of fentanyl with their children

In 2022 there were nearly 108,000 drug overdose deaths, with deadly synthetic opioids like fentanyl playing a role in an estimated 68% of overdose deaths during this time period.

Fentanyl is often made illegally. It's laced into other drugs, like heroin and cocaine, and used to make fake versions of prescription pills that can be deadly. Because of this, many individuals who encounter fentanyl have done so unknowingly.

To increase awareness of the dangers & prevalence of fentanyl, the Real Deal on Fentanyl campaign was created to educate young people 13-24 and arm them with lifesaving information. This includes educating and encouraging young people to carry opioid overdose reversal medications like naloxone. The campaign also includes a distinct creative effort, targeted to parents and guardians of 13-24-year-olds, to help this group understand the risks posed by fentanyl, and how they can talk to their children about the dangers.

STARs are all around us, the more than 70 million workers in the U.S. who are “skilled through alternative routes” (STARs), rather than via college degrees, and they make up 50% of the U.S. workforce.

You did it! Your countless hours of what may often feel like unnoticed hard work have led to you being invited to share your insights with an audience as a subject matter expert. While opportunities to share your expertise are both exciting and reassuring, we know that understanding how to prepare for a panel discussion can be quite daunting.

The first phase of a broad effort tackling America’s overdose crisis targeting youth taps former drug dealers to deliver the facts on fentanyl in a new platform, “Real Deal on Fentanyl,” created by JOAN Creative.

From October 17 to 20, Advertising Week New York returns with in-person panels and special events, and the Ad Council will be exploring topics like the importance of diversity, equity and inclusion efforts in fostering brand growth, the power of partnership in tackling the drug overdose crisis, and the impact of trusted voices in social good campaigns.