GENERAL
What is Project Roadblock?
Project Roadblock is a multiplatform drunk driving prevention campaign sponsored by TVB, NHTSA, and the Ad Council and exclusive to local broadcast television stations. Project Roadblock's flight runs during one of the deadliest times of year to be on the road: the holiday week of December 26th through New Year's Eve.
Are Project Roadblock assets available for cable networks?
Project Roadblock is limited to local broadcast TV. However, non-TVB sponsored Buzzed Driving Prevention PSAs are available for air at any time and can be previewed and downloaded here.
Where can I download spots to air for Project Roadblock?
Project Roadblock PSAs are available for download on AdCouncil.org or Extreme Reach.
For Extreme Reach, select "Get Project Roadblock PSAs" and download! To determine if your station is currently an Extreme Reach affiliate, please contact Support@ExtremeReach.com or your traffic manager.
Where can I find Project Roadblock AD-IDs?
You can find both Extreme Reach and Ad Council AD-IDs here.
What are traffic instructions for this?
Air December 26-31, one of the deadliest times of year to be on the road.
1. Air during flight dates, ideally between 12pm (noon) - 12am (midnight), targeting men 21-34.
2. Fill the 10pm New Year's Eve slot with a Project Roadblock PSA.
SPONSORING PROJECT ROADBLOCK PSAs
Can I sponsor Project Roadblock creative?
Yes, there are TV and Digital Banner PSAs available for sponsorship, and requests for sponsorship can be made here.
Sponsorship can only be secured through this link and are not available via Extreme Reach or PSA Central. Each Project Roadblock sponsorship opportunity must be considered and approved on an individual, case-by-case basis to ensure that the National Highway Traffic Safety Administration is comfortable with the proposed sponsor's product. If approved, the requested files will be provided.
If you have a question about a sponsorship request, please email mgenovese@adcouncil.org and/or nsanchez@adcouncil.org.
Note: Ad Council is closed from 12/23 through the end of the year – queries after 12/23 will not be actively monitored, so please try to reach out with any questions by 12/20. Thank you for your support of Project Roadblock!
DOWNLOAD ISSUES
The Project Roadblock PSAs are not downloading properly. What should I do?
You will not be able to download "Sponsorable" creative because you must submit the sponsorship form. However, if you are having issues downloading the other PSAs on our site, please contact ACInquiries@AdCouncil.org for assistance.