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Media Planning

Welcome to our resource for Ad Council’s trusted media partners to explore and access our latest and upcoming PSAs. Below you’ll find the newest campaigns and creative launches to reach segmented audiences, along with a guide for key moments to run these important messages throughout January, February, and March. With the support of partners like you, these PSAs reach millions of Americans and help them live safer, healthier and happier lives.

See other seasonal campaigns in Q2

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New Creative in Q2

Alzheimer's Awareness

Early signs of Alzheimer’s and other dementias often get dismissed as normal aging and recent data shows that symptoms of Alzheimer’s can begin at age 55. Early detection and diagnosis of Alzheimer’s is critical as it provides the best opportunity for care, management, and treatment of the disease for a loved one. Our new “Warning Signs” PSAs educate pre-care partners on the early warning signs of Alzheimer’s and the importance of early detection, so they can make the best decisions for their family.

Who to Target: People 35-54, with a loved one 55+
Available: TV & Online Video available now
OOH, Print, Radio, Digital in late April
English TV, Online Video, OOH, Digital, Print, Radio
Spanish Radio

Youth Gun Violence Prevention

Gun injuries are the leading cause of death for children and teens ages 1-17 in the U.S. And while many people believe that gun violence is a highly divisive topic with no common ground, research shows that we agree on more than we think. We agree that this conversation should be normalized and that we all have a role to play to ensure that gun injuries aren’t the leading cause of death for youth. The campaign encourages productive conversations to help reduce gun deaths and injuries among children and teens.

Who to Target: Parents++, which includes parents and those with children in their inner orbit
Available: Mid-April
English TV, Radio, Banner, Print, OOH, Online Video
Spanish TV, Radio, Banner, Print, OOH, Online Video

Fatherhood Involvement

The Fatherhood Involvement campaign highlights the experiences of dads who share a commitment to being there for their kids through parenting highlights and challenges. The Ad Council has partnered with Universal Pictures on their new film, How To Train Your Dragon (live-action adaptation), showcasing the highs and lows of father-son duo Stoick and Hiccup. The film explores the unforeseen challenges Stoick faces as Hiccup grows up, ultimately revealing the important role that fathers can play in helping their children forge their own path.

Who to Target: All dads of children 0-18, including non-custodial and currently absent fathers
Available: TV in late April.
OOH in mid-May.
English TV and OOH

This is Pretirement

More than 1 in 5 adults have no retirement savings. That’s why AARP and the Ad Council created the This Is Pretirement campaign, which encourages audiences to take actionable steps to plan for their financial future.

New “Pre-Game” PSAs use playing a game of cards as a metaphor for saving for retirement – emphasizing that there are moves everyone can make to work toward a win. Viewers are directed to free resources at ThisIsPretirement.org to start building their retirement plan.

Who to Target: People 40-60 years old with a household income of $40k-$119k.
Available: Late April
English TV, Radio, Banner, Print, OOH, Online Video

Love, Your Mind

To kick of Mental Health Awareness Month, athletes from eight sports organizations across Georgia have teamed up to promote mental health in Georgia and beyond. New PSAs leverage the star power of local sports heroes to show fans how taking care of their minds sets them up to succeed in life. New PSAs will drive to a new local landing page with mental health resources for Georgia residents.

Who to Target: U.S. adults, ages 18-44
Available: TV for Georgia stations in mid-May.
Radio, Print, Digital, and OOH in early June.
English TV, Digital, OOH, Radio, Print
Spanish Digital, OOH, Print

Buzzed Driving Prevention

In 2022, there were over 13K fatalities due to alcohol impaired driving – representing 32% of all traffic fatalities in the US for that year. New Buzzed Driving Prevention PSAs show young men ages 21-34 all they risk and the potential consequences when they get behind the wheel after drinking, reminding them that buzzed driving is drunk driving.

Who to Target: Young men, 21-34
Available: Late June
English TV, Banner, OOH, Online Video
Spanish TV & Online Video
Q2 Seasonal Calendar

April

4/29: National Fentanyl Awareness Day

Take action on this year’s National Fentanyl Awareness Day by running PSAs that educate young people on the dangers of fentanyl and the importance of carrying and knowing how to use opioid overdose reversal medications like naloxone to save a life.

May

Wildfire Awareness Month

Remind people during Wildfire Awareness Month that we all have a role to play in protecting our safe places by acting responsibly and doing our part to help prevent wildfires.

Mental Health Awareness Month

To kick of Mental Health Awareness Month, athletes from eight sports organizations across Georgia have teamed up to promote mental health in Georgia and beyond.
During Mental Health Awareness Month, we can all do our part to encourage Veterans to reach out for help before their challenges become overwhelming or reach a crisis point.

June

Gun Violence Awareness Month

Run PSAs during Gun Violence Awareness Month to encourage productive conversations to help reduce gun deaths and injuries among children and teens.
These PSAs encourage firearm owners to take the next step to store all their guns more securely to protect their loved ones and communities.
During Gun Violence Awareness month, air the Illinois-specific Extreme Risk Laws Education PSA to raise awareness of how Firearm Restraining Orders can be used as a crisis intervention tool for loved ones.

Alzheimer’s and Brain Awareness Month

Run PSAs during Alzheimer’s and Brain Awareness Month to help people understand the early warning signs of Alzheimer’s and the importance of early detection, so they can make the best decisions for their family.

6/14: National Get Outdoors Day

For over 80 years, Smokey Bear has taught us that “Only you can prevent wildfires.” With nearly nine out of ten wildfires caused by humans, his message remains critical. We all have a role to play. Learn wildfire prevention tips at SmokeyBear.com.

6/15: Father's Day

Run PSAs on and around Father's Day to provide all fathers with confidence to keep going in their efforts to be present for their children.

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