Media Planning
Welcome to our resource for Ad Council’s trusted media partners to explore and access our latest and upcoming PSAs. Below you’ll find the newest campaigns and creative launches to reach segmented audiences, along with a guide for key moments to run these important messages throughout October, November, and December. With the support of partners like you, these PSAs reach millions of Americans and help them live safer, healthier and happier lives.
See other seasonal campaigns in Q4
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New Creative in Q4
Adoption from Foster Care
Thousands of teens in foster care are waiting for the love and support from a family, but unfortunately almost 20,000 young people leave foster care without a family every year. Featuring real adoptive families, this honest and heartfelt campaign reveals the remarkable value of adoption for both teens and parents.
Who to Target: Prospective adoptive parents, adults ages 35-60
Who to Target: Prospective adoptive parents, adults ages 35-60
Available:
November 14
English
TV, Digital, Radio, Digital Banners, Print, OOH
Flu Vaccination
This year’s “Play Defense Against Flu” campaign, features a new PSA that leverages comedy to highlight how antibodies that develop after getting a flu vaccination work hard to protect oneself, loved ones, and the community at-large from the flu. Audiences are encouraged to gear up with the flu shot and learn more at GetMyFluShot.org.
Who to Target: General market audience 18-55, with a slight focus on Black and Hispanic audiences
Who to Target: General market audience 18-55, with a slight focus on Black and Hispanic audiences
Available:
Early October
English
Video, Radio, OOH
Spanish
Video, Radio, OOH
Supporting Adolescent Mental Health
1 in 6 parents say they struggle to communicate effectively with their children. In our new “Sound It Out” campaign PSAs, we hear directly from kids about what they need, and encourage parents to continue learning about how to have conversations with their children about emotional wellbeing.
Who to Target: Parents and caregivers of children, ages 10-16
Who to Target: Parents and caregivers of children, ages 10-16
Available:
Mid-November
English
TV, Radio, OOH, Print, Digital
Spanish
TV, Radio, OOH, Print, Digital
Emergency Preparedness
Only 35% of people of an Asian ethnic group in the U.S. believe that taking a step to prepare will make a difference. Furthermore, they have low confidence in their ability to take a meaningful step to prepare. Run new PSAs to encourage people within Asian American, Native Hawaiian and Pacific Islander communities to start a conversation and plan for emergencies with their loved ones.
Who to Target: English-speaking parents and caregivers in the Asian American, Native Hawaiian, and Pacific Islander communities
Who to Target: English-speaking parents and caregivers in the Asian American, Native Hawaiian, and Pacific Islander communities
Available:
December
English
TV, Radio, Digital Banners, Print, OOH, Social
Q4 Seasonal Calendar
October
10/10: World Mental Health Day
Air PSAs to support Veterans around World Mental Health Day, Veterans Day, and beyond.
Flu Season
Run PSAs to remind everyone the importance of getting their flu shot during this season.
LGBTQ+ History Month
Love Has No Labels launched a new effort called American Dreams to address the ongoing discrimination impacting LGBTQ+ people.
Substance Use Prevention Month
Run PSAs during Substance Use Prevention Month to increase awareness on the dangers of fentanyl and educate young people on the life-saving importance of carrying an opioid overdose reversal medication like naloxone.
November
11/11: Veterans Day
Run PSAs on and near Veteran's Day to remind gun owners the importance of safely storing their guns to prevent unintentional shootings and firearm suicide.
Air PSAs to support Veterans around World Mental Health Day, Veterans Day, and beyond.
11/20: Transgender Day of Remembrance
Love Has No Labels launched a new effort called American Dreams to address the ongoing discrimination impacting LGBTQ+ people.
11/28: Thanksgiving Day
This Thanksgiving, run PSAs to remind young men that if they feel different, they drive different, and not to drive high.
Run PSAs to remind parents of the important role they can play in preventing their kids from vaping, a message especially important during the back-to-school season.
Flu Season
Run PSAs to remind everyone the importance of getting their flu shot during this season.
National Adoption Month
Run PSAs during National Adoption Month to showcase the remarkable value of adoption for both teens and parents.
National Diabetes Month
More than 1 in 3 Americans have prediabetes, putting them at risk of developing type 2 diabetes, heart disease, or a stroke. Thankfully, many can take steps to reduce their risk and reverse prediabetes.
PSAs encourage people to learn their prediabetes risk and take action.
PSAs encourage people to learn their prediabetes risk and take action.
National Family Caregivers Month
Run PSAs to encourage family and caregivers to learn the warning signs of Alzheimer’s and other dementias.
Winter Holiday Season
Run PSAs during the winter holiday season to empower viewers to foster a more welcoming nation where everyone - regardless of background - feels they belong.
December
12/2-12/6: National Influenza Vaccination Week
Run PSAs to remind everyone the importance of getting their flu shot during this season.
Winter Holiday Season
Run PSAs during the winter holiday season to empower viewers to foster a more welcoming nation where everyone - regardless of background - feels they belong.
Some Frequently Asked Questions (And Answers!)
- How does the Ad Council distribute PSAs?
- Through our emails, we distribute our TV, Radio, Magazine and Newspaper materials, all free and ready to run! We've also partnered with Extreme Reach to provide all Ad Council TV and Radio PSAs to Extreme Reach subscribers. Let us know at ACinquiries@adcouncil.org if you'd like to sign up for our emails!
- How do I download Banner/Online Video assets?
- To keep track of our digital placements, banner and online video assets must be "Requested", not "Downloaded." While you can preview our PSAs, requesting assets allows us to begin work on your 3rd party tags. Implementing these tags requires access to an ad network or server such as Doubleclick for Publishers. Our assets are only to be served within the United States. 2-3 assets are recommended per campaign. Typically, tagged assets are available within 24-48 business hours of the request. More than one campaign is recommended for publishers serving a large inventory. Remember to enter the URL where the asset will run and your organization into the request pop-up for the digital content you are requesting.
- How do I find the specific PSA I'm looking for?
- On the Find Assets page, you can search by keyword, select a media type, search by language, issue area, target audience, as well as release and expiration dates. Be sure to select your media type first to see other possible filtering options.
- Why do I need to register to download?
- We would like to provide you with a customized user experience. By logging on to the site, adcouncil.org can store your preferences, maintain your Download Center, and provide you with a record of your site activity and user profile. You can still preview our PSAs without registering!
- Do PSAs have expiration dates?
- Yes! All Ad Council PSAs have an expiration date. After a PSA expires it must be removed from air and online. You can find this information listed next to each asset. Additionally, you can find a personalized expiration list in your account. Simply click your user icon at the top right, when logged in, then select My Activity. You will see expiration dates under the Downloaded and Requested tabs.
- What are the general terms of use for Ad Council PSAs?
- Please refer to our extended Terms of Use page for more detailed information. Basic terms state you may not modify/alter the PSAs in any way unless authorized; the PSAs may only be placed in donated media and not on any media that is purchased; the PSAs may not be placed on any piracy or other illegal sites or media outlets; they also may not be placed on pornographic sites. You may not use the PSA in any manner that would imply an association with any commercial enterprise. Use of the PSAs is only permitted through the applicable expiration period.
- How do I stay up to date on new Ad Council PSAs?
- When you sign up to access our PSAs, there’s a checkbox to sign up for our email updates. Additionally, contact ACinquiries@adcouncil.org to receive our printed materials. You can also regularly check our Find Assets section and search by release date to see what’s the most recent.
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