Media Planning
Welcome to our resource for Ad Council’s trusted media partners to explore and access our latest and upcoming PSAs. Below you’ll find the newest campaigns and creative launches to reach segmented audiences, along with a guide for key moments to run these important messages throughout January, February, and March. With the support of partners like you, these PSAs reach millions of Americans and help them live safer, healthier and happier lives.
See other seasonal campaigns in Q2
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New Creative in Q2
Alzheimer's Awareness
Early signs of Alzheimer’s and other dementias often get dismissed as normal aging and recent data shows that symptoms of Alzheimer’s can begin at age 55. Early detection and diagnosis of Alzheimer’s is critical as it provides the best opportunity for care, management, and treatment of the disease for a loved one. Our new “Warning Signs” PSAs educate pre-care partners on the early warning signs of Alzheimer’s and the importance of early detection, so they can make the best decisions for their family.
Who to Target: People 35-54, with a loved one 55+
Who to Target: People 35-54, with a loved one 55+
Available:
TV & Online Video available now
OOH, Print, Radio, Digital in late April
OOH, Print, Radio, Digital in late April
English
TV, Online Video, OOH, Digital, Print, Radio
Spanish
Radio
Youth Gun Violence Prevention
Gun injuries are the leading cause of death for children and teens ages 1-17 in the U.S. And while many people believe that gun violence is a highly divisive topic with no common ground, research shows that we agree on more than we think. We agree that this conversation should be normalized and that we all have a role to play to ensure that gun injuries aren’t the leading cause of death for youth. The campaign encourages productive conversations to help reduce gun deaths and injuries among children and teens.
Who to Target: Parents++, which includes parents and those with children in their inner orbit
Who to Target: Parents++, which includes parents and those with children in their inner orbit
Available:
Mid-April
English
TV, Radio, Banner, Print, OOH, Online Video
Spanish
TV, Radio, Banner, Print, OOH, Online Video
Fatherhood Involvement
The Fatherhood Involvement campaign highlights the experiences of dads who share a commitment to being there for their kids through parenting highlights and challenges. The Ad Council has partnered with Universal Pictures on their new film, How To Train Your Dragon (live-action adaptation), showcasing the highs and lows of father-son duo Stoick and Hiccup. The film explores the unforeseen challenges Stoick faces as Hiccup grows up, ultimately revealing the important role that fathers can play in helping their children forge their own path.
Who to Target: All dads of children 0-18, including non-custodial and currently absent fathers
Who to Target: All dads of children 0-18, including non-custodial and currently absent fathers
Available:
TV in late April.
OOH in mid-May.
OOH in mid-May.
English
TV and OOH
This is Pretirement
More than 1 in 5 adults have no retirement savings. That’s why AARP and the Ad Council created the This Is Pretirement campaign, which encourages audiences to take actionable steps to plan for their financial future.
New “Pre-Game” PSAs use playing a game of cards as a metaphor for saving for retirement – emphasizing that there are moves everyone can make to work toward a win. Viewers are directed to free resources at ThisIsPretirement.org to start building their retirement plan.
Who to Target: People 40-60 years old with a household income of $40k-$119k.
New “Pre-Game” PSAs use playing a game of cards as a metaphor for saving for retirement – emphasizing that there are moves everyone can make to work toward a win. Viewers are directed to free resources at ThisIsPretirement.org to start building their retirement plan.
Who to Target: People 40-60 years old with a household income of $40k-$119k.
Available:
Late April
English
TV, Radio, Banner, Print, OOH, Online Video
Love, Your Mind
To kick of Mental Health Awareness Month, athletes from eight sports organizations across Georgia have teamed up to promote mental health in Georgia and beyond. New PSAs leverage the star power of local sports heroes to show fans how taking care of their minds sets them up to succeed in life. New PSAs will drive to a new local landing page with mental health resources for Georgia residents.
Who to Target: U.S. adults, ages 18-44
Who to Target: U.S. adults, ages 18-44
Available:
TV for Georgia stations in mid-May.
Radio, Print, Digital, and OOH in early June.
Radio, Print, Digital, and OOH in early June.
English
TV, Digital, OOH, Radio, Print
Spanish
Digital, OOH, Print
Buzzed Driving Prevention
In 2022, there were over 13K fatalities due to alcohol impaired driving – representing 32% of all traffic fatalities in the US for that year. New Buzzed Driving Prevention PSAs show young men ages 21-34 all they risk and the potential consequences when they get behind the wheel after drinking, reminding them that buzzed driving is drunk driving.
Who to Target: Young men, 21-34
Who to Target: Young men, 21-34
Available:
Late June
English
TV, Banner, OOH, Online Video
Spanish
TV & Online Video
Q2 Seasonal Calendar
April
4/29: National Fentanyl Awareness Day
Take action on this year’s National Fentanyl Awareness Day by running PSAs that educate young people on the dangers of fentanyl and the importance of carrying and knowing how to use opioid overdose reversal medications like naloxone to save a life.
May
Wildfire Awareness Month
Remind people during Wildfire Awareness Month that we all have a role to play in protecting our safe places by acting responsibly and doing our part to help prevent wildfires.
Mental Health Awareness Month
To kick of Mental Health Awareness Month, athletes from eight sports organizations across Georgia have teamed up to promote mental health in Georgia and beyond.
During Mental Health Awareness Month, we can all do our part to encourage Veterans to reach out for help before their challenges become overwhelming or reach a crisis point.
June
Gun Violence Awareness Month
Run PSAs during Gun Violence Awareness Month to encourage productive conversations to help reduce gun deaths and injuries among children and teens.
These PSAs encourage firearm owners to take the next step to store all their guns more securely to protect their loved ones and communities.
During Gun Violence Awareness month, air the Illinois-specific Extreme Risk Laws Education PSA to raise awareness of how Firearm Restraining Orders can be used as a crisis intervention tool for loved ones.
Alzheimer’s and Brain Awareness Month
Run PSAs during Alzheimer’s and Brain Awareness Month to help people understand the early warning signs of Alzheimer’s and the importance of early detection, so they can make the best decisions for their family.
6/14: National Get Outdoors Day
For over 80 years, Smokey Bear has taught us that “Only you can prevent wildfires.” With nearly nine out of ten wildfires caused by humans, his message remains critical. We all have a role to play. Learn wildfire prevention tips at SmokeyBear.com.
6/15: Father's Day
Run PSAs on and around Father's Day to provide all fathers with confidence to keep going in their efforts to be present for their children.
Some Frequently Asked Questions (And Answers!)
- How does the Ad Council distribute PSAs?
- Through our emails, we distribute our TV, Radio, Magazine and Newspaper materials, all free and ready to run! We've also partnered with Extreme Reach to provide all Ad Council TV and Radio PSAs to Extreme Reach subscribers. Let us know at ACinquiries@adcouncil.org if you'd like to sign up for our emails!
- How do I download Banner/Online Video assets?
- To keep track of our digital placements, banner and online video assets must be "Requested", not "Downloaded." While you can preview our PSAs, requesting assets allows us to begin work on your 3rd party tags. Implementing these tags requires access to an ad network or server such as Doubleclick for Publishers. Our assets are only to be served within the United States. 2-3 assets are recommended per campaign. Typically, tagged assets are available within 24-48 business hours of the request. More than one campaign is recommended for publishers serving a large inventory. Remember to enter the URL where the asset will run and your organization into the request pop-up for the digital content you are requesting.
- How do I find the specific PSA I'm looking for?
- On the Find Assets page, you can search by keyword, select a media type, search by language, issue area, target audience, as well as release and expiration dates. Be sure to select your media type first to see other possible filtering options.
- Why do I need to register to download?
- We would like to provide you with a customized user experience. By logging on to the site, adcouncil.org can store your preferences, maintain your Download Center, and provide you with a record of your site activity and user profile. You can still preview our PSAs without registering!
- Do PSAs have expiration dates?
- Yes! All Ad Council PSAs have an expiration date. After a PSA expires it must be removed from air and online. You can find this information listed next to each asset. Additionally, you can find a personalized expiration list in your account. Simply click your user icon at the top right, when logged in, then select My Activity. You will see expiration dates under the Downloaded and Requested tabs.
- What are the general terms of use for Ad Council PSAs?
- Please refer to our extended Terms of Use page for more detailed information. Basic terms state you may not modify/alter the PSAs in any way unless authorized; the PSAs may only be placed in donated media and not on any media that is purchased; the PSAs may not be placed on any piracy or other illegal sites or media outlets; they also may not be placed on pornographic sites. You may not use the PSA in any manner that would imply an association with any commercial enterprise. Use of the PSAs is only permitted through the applicable expiration period.
- How do I stay up to date on new Ad Council PSAs?
- When you sign up to access our PSAs, there’s a checkbox to sign up for our email updates. Additionally, contact ACinquiries@adcouncil.org to receive our printed materials. You can also regularly check our Find Assets section and search by release date to see what’s the most recent.
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