Media Planning
Welcome to our resource for Ad Council’s trusted media partners to explore and access our latest and upcoming PSAs. Below you’ll find the newest campaigns and creative launches to reach segmented audiences, along with a guide for key moments to run these important messages throughout January, February, and March. With the support of partners like you, these PSAs reach millions of Americans and help them live safer, healthier and happier lives.
See other seasonal campaigns in Q1
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New Creative in Q1
American Dreams
Love Has No Labels launched a new effort called American Dreams to address the ongoing discrimination impacting LGBTQ+ people. American Dreams PSAs illuminate a stark reality: While we all share dreams of safety, belonging, and opportunity LGBTQ+ people face increased obstacles to achieving these dreams. These barriers underscore the urgent need for greater awareness and action. "American Dreams" reminds us that we all play a role in building a society where everyone, including LGBTQ+ people, can achieve their dreams.
Who to Target: Adults 18+, with an emphasis on those within 28 states that lack LGBTQ+ protections (moveable middle)
Who to Target: Adults 18+, with an emphasis on those within 28 states that lack LGBTQ+ protections (moveable middle)
Available:
Radio added January.
TV, banners, print, OOH previously available.
TV, banners, print, OOH previously available.
English
TV, banners, print, OOH and radio
Youth Fentanyl Awareness
In 2022 there were nearly 108,000 drug overdose deaths, with deadly synthetic opioids like fentanyl playing a role in an estimated 68% of overdose deaths during this time period - but naloxone is a safe and legal nasal spray that has the power to reverse an opioid overdose and save a life. Run new "It’s Gotta Be You" PSAs to empower and educate young people on the importance of carrying and knowing how to use naloxone to save a life.
Who to Target: Young people, ages 16-24
Who to Target: Young people, ages 16-24
Available:
Mid-January
English
TV & Digital
Spanish
Digital
Lung Cancer Screening
Lung cancer is the leading cause of cancer deaths in the United States, and only 16% of people at high risk have been screened nationwide. Early detection is essential when it comes to lung cancer, and early diagnosis can save lives. Fortunately, a routine low-dose CT scan can help detect lung cancer early when it’s more curable. New “If Your Lungs Could Talk” PSAs encourage former smokers to talk with their doctor and learn about their eligibility for a lung cancer scan at SavedByTheScan.org.
Who to Target: Former smokers between the ages of 50-80 years old
Who to Target: Former smokers between the ages of 50-80 years old
Available:
Rolling releases now through end of February
English
TV, OLV, Radio, Digital Banners, Print, OOH
Coming Soon: Youth Gun Violence Prevention
Gun injuries are the leading cause of death for children and teens ages 1-17 in the U.S. And while many people believe that gun violence is a highly divisive topic with no common ground, research shows that we agree on more than we think. We agree that this conversation should be normalized and that we all have a role to play to ensure that gun injuries aren’t the leading cause of death for youth. The campaign encourages productive conversations to help reduce gun deaths and injuries among children and teens.
Who to Target:
Parents++, which includes parents and those with children in their inner orbit
Health care providers, who can play a role in reducing gun injuries among children and teens through conversations with patients, patients' families, and other health care providers
Availability:
Coming late February
English Assets:
TV, Banner, Print, OOH, Online Video
Spanish Assets:
Banner, Print, OOH
Parents++, which includes parents and those with children in their inner orbit
Health care providers, who can play a role in reducing gun injuries among children and teens through conversations with patients, patients' families, and other health care providers
Availability:
Coming late February
English Assets:
TV, Banner, Print, OOH, Online Video
Spanish Assets:
Banner, Print, OOH
Q1 Seasonal Calendar
February
2/4: World Cancer Day
Air PSAs to remind former smokers of the importance of screening for lung cancer.
2/9: Super Bowl Sunday
This Super Bowl Sunday, run PSAs that remind young men of all they put at risk when they get behind the wheel after drinking, and that buzzed driving is drunk driving.
March
3/25: Diabetes Alert Day
Run PSAs to call attention to type 2 diabetes prevention during Diabetes Alert Day.
Some Frequently Asked Questions (And Answers!)
- How does the Ad Council distribute PSAs?
- Through our emails, we distribute our TV, Radio, Magazine and Newspaper materials, all free and ready to run! We've also partnered with Extreme Reach to provide all Ad Council TV and Radio PSAs to Extreme Reach subscribers. Let us know at ACinquiries@adcouncil.org if you'd like to sign up for our emails!
- How do I download Banner/Online Video assets?
- To keep track of our digital placements, banner and online video assets must be "Requested", not "Downloaded." While you can preview our PSAs, requesting assets allows us to begin work on your 3rd party tags. Implementing these tags requires access to an ad network or server such as Doubleclick for Publishers. Our assets are only to be served within the United States. 2-3 assets are recommended per campaign. Typically, tagged assets are available within 24-48 business hours of the request. More than one campaign is recommended for publishers serving a large inventory. Remember to enter the URL where the asset will run and your organization into the request pop-up for the digital content you are requesting.
- How do I find the specific PSA I'm looking for?
- On the Find Assets page, you can search by keyword, select a media type, search by language, issue area, target audience, as well as release and expiration dates. Be sure to select your media type first to see other possible filtering options.
- Why do I need to register to download?
- We would like to provide you with a customized user experience. By logging on to the site, adcouncil.org can store your preferences, maintain your Download Center, and provide you with a record of your site activity and user profile. You can still preview our PSAs without registering!
- Do PSAs have expiration dates?
- Yes! All Ad Council PSAs have an expiration date. After a PSA expires it must be removed from air and online. You can find this information listed next to each asset. Additionally, you can find a personalized expiration list in your account. Simply click your user icon at the top right, when logged in, then select My Activity. You will see expiration dates under the Downloaded and Requested tabs.
- What are the general terms of use for Ad Council PSAs?
- Please refer to our extended Terms of Use page for more detailed information. Basic terms state you may not modify/alter the PSAs in any way unless authorized; the PSAs may only be placed in donated media and not on any media that is purchased; the PSAs may not be placed on any piracy or other illegal sites or media outlets; they also may not be placed on pornographic sites. You may not use the PSA in any manner that would imply an association with any commercial enterprise. Use of the PSAs is only permitted through the applicable expiration period.
- How do I stay up to date on new Ad Council PSAs?
- When you sign up to access our PSAs, there’s a checkbox to sign up for our email updates. Additionally, contact ACinquiries@adcouncil.org to receive our printed materials. You can also regularly check our Find Assets section and search by release date to see what’s the most recent.
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