Health & Wellness
If you’re worried about the physical or mental health of a loved one, it can be hard to know how to start a conversation that could help them—and maybe even save their life. Over the years our health PSAs have prioritized educating everyday people on how to start conversations about Alzheimer’s, autism, suicide, vaping, and more.
Adult Mental Health
Nearly 70 million adults across the U.S. are likely to experience mental health challenges – while also holding attitudes and beliefs that may discourage them from seeking help.
“Love, Your Mind” inspires people across the country to nurture their relationship with their minds the same way they care for their closest personal relationships. Because when we start to see our mental health as a partnership that needs our love and attention, we can experience how taking care of it lays the foundation for success in every area of our lives.
All “Love, Your Mind” PSAs and activations promote LoveYourMindToday.org & ConAmorTuMente.org, a new website that helps individuals explore specific emotions and scenarios that can affect their mental health, along with suggesting self-care strategies and coping practices.
“Love, Your Mind” inspires people across the country to nurture their relationship with their minds the same way they care for their closest personal relationships. Because when we start to see our mental health as a partnership that needs our love and attention, we can experience how taking care of it lays the foundation for success in every area of our lives.
All “Love, Your Mind” PSAs and activations promote LoveYourMindToday.org & ConAmorTuMente.org, a new website that helps individuals explore specific emotions and scenarios that can affect their mental health, along with suggesting self-care strategies and coping practices.
Alzheimer's Awareness
Nearly 7 million Americans are living with Alzheimer’s. By 2050, this number is projected to rise to nearly 13 million. Close family members know their loved ones best and are typically the first to notice memory issues or cognitive problems but they’re often hesitant to initiate a conversation – even when they know something is wrong – or assume early signs of Alzheimer’s are typical aspects of aging.
While there is no cure for Alzheimer’s currently, there are new treatments that can slow progression of the disease. These treatments are only available to individuals in the earliest stages of the disease – making early detection and diagnosis critically important.
With assets available in English and Spanish, our work encourages the public to recognize the early warning signs of Alzheimer’s and other dementias in their loved ones - whether it’s a parent, in-law, spouse, sibling or other family member. They are encouraged to learn the warning signs at 10signs.org (10señales.org in Spanish).
While there is no cure for Alzheimer’s currently, there are new treatments that can slow progression of the disease. These treatments are only available to individuals in the earliest stages of the disease – making early detection and diagnosis critically important.
With assets available in English and Spanish, our work encourages the public to recognize the early warning signs of Alzheimer’s and other dementias in their loved ones - whether it’s a parent, in-law, spouse, sibling or other family member. They are encouraged to learn the warning signs at 10signs.org (10señales.org in Spanish).
Flu Vaccination
CDC reports that during the 2023-2024 season, there were 41 million flu-related illnesses, 18 million flu-related medical visits, 490,000 flu-related hospitalizations, and 25,000 flu-related deaths. Furthermore, longstanding inequities that put undue burden and barriers on Black and Latinx/Hispanic communities have resulted in flu vaccine coverage disparities and disproportionate impacts of the flu. The Flu Vaccination campaign encourages everyone to get a flu shot to protect themselves, their loved ones, and their communities against the flu. This year, let's work together as a team to defend against flu.
PSAs direct audiences to GetMyFluShot.org for more information, including where to get a flu shot.
PSAs direct audiences to GetMyFluShot.org for more information, including where to get a flu shot.
Lung Cancer Screening
Lung cancer is the #1 cancer killer of men and women. Compared to other cancers, it has one of the lowest survival rates, but with the new lung cancer screening, approximately fourteen million people in the U.S. who are at high risk for lung cancer can be saved with this early detection and treatment. If everyone at high risk were screened, close to 48,000 lives could be saved.
“Saved By The Scan” drives current and former smokers to take a lung cancer screening eligibility quiz at SavedByTheScan.org. Since the campaign’s launch in August 2017, 26% of quiz respondents have been eligible for a low-dose CT scan.
The campaign has saved lives and continues to educate.
“Saved By The Scan” drives current and former smokers to take a lung cancer screening eligibility quiz at SavedByTheScan.org. Since the campaign’s launch in August 2017, 26% of quiz respondents have been eligible for a low-dose CT scan.
The campaign has saved lives and continues to educate.
Supporting Adolescent Mental Health
There is a mental health crisis among our country’s youth. Young adolescents (10-16) are experiencing increased rates of mental health challenges and youth of color, in particular, face the additional trauma of systemic racism and greater challenges in accessing the support they need.
Sound It Out aims to remind parents and caregivers of the important role they play in supporting young people’s emotional wellbeing. In the “Listening is a Form of Love” PSAs we hear directly from kids about what they need and encourage parents to continue learning how to listen, reflect, and actively support their children. At SoundItOutTogether.org and EscuchandoSentimientos.org, caregivers can access free, expert-vetted resources and tools to guide conversations with their child and support their mental health.
Sound It Out aims to remind parents and caregivers of the important role they play in supporting young people’s emotional wellbeing. In the “Listening is a Form of Love” PSAs we hear directly from kids about what they need and encourage parents to continue learning how to listen, reflect, and actively support their children. At SoundItOutTogether.org and EscuchandoSentimientos.org, caregivers can access free, expert-vetted resources and tools to guide conversations with their child and support their mental health.
Paths to Recovery
In 2023, nearly 49 million people ages 12 and older in the U.S. had a substance use disorder (SUD). But the data also shows that recovery is possible: about three-quarters of adults ages 26 or older who ever perceived themselves as having a SUD consider themselves to be in recovery or say they have overcome it.
To help highlight the path to recover is possible, this new campaign, Start With Hope, was created to share powerful first-person stories of lived experience. These stories demonstrate the power of hope as a catalyst in the recovery journey, supporting individuals as they reevaluate their relationships with substances, learn about wellness-based support, and understand and access the treatment options available to them. The campaign aims to reach Black and Hispanic/Latinx communities, given the healthcare disparities and added stigma that these communities face on their paths towards recovery.
To help highlight the path to recover is possible, this new campaign, Start With Hope, was created to share powerful first-person stories of lived experience. These stories demonstrate the power of hope as a catalyst in the recovery journey, supporting individuals as they reevaluate their relationships with substances, learn about wellness-based support, and understand and access the treatment options available to them. The campaign aims to reach Black and Hispanic/Latinx communities, given the healthcare disparities and added stigma that these communities face on their paths towards recovery.
Suicide Prevention (Teen and Young Adult Mental Health)
Young adulthood is a critical time, when many people experience mental health issues and significant stress from life transitions like moving from home and beginning college or a career.
Seize the Awkward inspires young adults to help friends who are struggling with mental health issues (and who may be at risk for suicide) by encouraging them to consistently start and sustain conversations about mental health with their friends.
Recognizing the need for culturally relevant content and resources for Black and Hispanic/Latine young adults, the new iteration of the campaign, “We Can Talk About It,” reflects the lived experiences of a diverse range of young people. Inspired by the insight that young people are surrounded by harmful messages around mental health, the campaign encourages them to counteract these messages by reaching out to friends who may be struggling.
The campaign drives to SeizeTheAwkward.org, where visitors can explore resources and tools to help them start a conversation with a peer around mental health.
Seize the Awkward inspires young adults to help friends who are struggling with mental health issues (and who may be at risk for suicide) by encouraging them to consistently start and sustain conversations about mental health with their friends.
Recognizing the need for culturally relevant content and resources for Black and Hispanic/Latine young adults, the new iteration of the campaign, “We Can Talk About It,” reflects the lived experiences of a diverse range of young people. Inspired by the insight that young people are surrounded by harmful messages around mental health, the campaign encourages them to counteract these messages by reaching out to friends who may be struggling.
The campaign drives to SeizeTheAwkward.org, where visitors can explore resources and tools to help them start a conversation with a peer around mental health.
Type 2 Diabetes Prevention
More than 1 in 3 American adults has prediabetes, putting them at risk of developing type 2 diabetes, heart attack, or stroke. Of people with prediabetes, 81 percent don’t know they have it. The good news is that by making lifestyle changes like managing weight, eating healthier, and increasing physical activity, prediabetes can often be reversed.
These PSAs raise awareness of prediabetes to help people reverse prediabetes and prevent or delay the onset of type 2 diabetes. The campaign encourages audiences to take the 1-minute prediabetes risk test now at DoIHavePrediabetes.org (PodriaTenerPrediabetes.org in Spanish) to know where they stand.
These PSAs raise awareness of prediabetes to help people reverse prediabetes and prevent or delay the onset of type 2 diabetes. The campaign encourages audiences to take the 1-minute prediabetes risk test now at DoIHavePrediabetes.org (PodriaTenerPrediabetes.org in Spanish) to know where they stand.
Veterans Crisis Prevention
Veterans are at higher risk for suicide compared to the general population. The suicide rate among Veterans in 2021 was 71.8% higher than non-Veteran adults in the U.S., according to the 2023 National Veteran Suicide Prevention Annual Report. Stressful life events like divorce, job loss, or housing troubles can be risk factors for suicide. Among Veterans, these challenges can be compounded by the stigma around seeking help.
But there is hope – resources are available and suicide is preventable. The new national Veterans campaign from the U.S. Department of Veterans Affairs and the Ad Council, “Don’t Wait, Reach Out”, encourages Veterans to reach out for help before their challenges become overwhelming or reach a crisis point.
The campaign directs to VA.gov/reach, a website with comprehensive resources and a user-friendly experience that makes it easier for Veterans to find guidance and support from across the full breadth of the VA’s offerings.
But there is hope – resources are available and suicide is preventable. The new national Veterans campaign from the U.S. Department of Veterans Affairs and the Ad Council, “Don’t Wait, Reach Out”, encourages Veterans to reach out for help before their challenges become overwhelming or reach a crisis point.
The campaign directs to VA.gov/reach, a website with comprehensive resources and a user-friendly experience that makes it easier for Veterans to find guidance and support from across the full breadth of the VA’s offerings.
Youth Fentanyl Awareness
In 2021, there were nearly 108,000 drug overdose deaths - the highest number recorded in a 12-month period and a staggering 52 percent increase over the last two years. This rise in overdose-related deaths is being fueled by the prevalence of synthetic opioids, like fentanyl, which were involved in an estimated 66% of overdose deaths during this time period.
Fentanyl is often made illegally. It's laced into other drugs, like heroin and cocaine, and used to make fake versions of prescription pills. Because of this, many individuals who encounter fentanyl have encountered it unknowingly.
To increase awareness of the dangers & prevalence of fentanyl, this new campaign, Real Deal on Fentanyl, was created to educate young people 13-24 and arm them with lifesaving information . The campaign also includes a distinct forthcoming creative effort, targeted to parents of 13–24-year-olds, to help parents also understand the risks posed by fentanyl, and how they can talk to their children about this issue.
Fentanyl is often made illegally. It's laced into other drugs, like heroin and cocaine, and used to make fake versions of prescription pills. Because of this, many individuals who encounter fentanyl have encountered it unknowingly.
To increase awareness of the dangers & prevalence of fentanyl, this new campaign, Real Deal on Fentanyl, was created to educate young people 13-24 and arm them with lifesaving information . The campaign also includes a distinct forthcoming creative effort, targeted to parents of 13–24-year-olds, to help parents also understand the risks posed by fentanyl, and how they can talk to their children about this issue.
Youth Vaping Prevention
Vaping can cause irreversible lung damage and affect kids' brain development, but parents can play a vital role in preventing their kids from using e-cigarettes. Thousands of kids start vaping every day, so it's important for parents to have proactive and ongoing conversations about the dangers of trying e-cigarettes.
The new “You’re the Best Person” PSAs highlight that parents are the best people to talk to their kids about the dangers of using e-cigarettes, and encourages parents to visit TalkAboutVaping.org for resources to help them start the important conversation about vaping with their kids.
The new “You’re the Best Person” PSAs highlight that parents are the best people to talk to their kids about the dangers of using e-cigarettes, and encourages parents to visit TalkAboutVaping.org for resources to help them start the important conversation about vaping with their kids.