Michelle Hillman

Michelle is the chief campaign development officer at the Ad Council, where she brings together leading creative agencies, corporate partners, media and technology platforms and nonprofit and government clients for our 30-plus social impact campaigns. With over 25 years of experience, Michelle has led national campaigns that transform culture, such as the Real Deal on Fentanyl and Tear the Paper Ceiling efforts. She has spearheaded iconic campaigns like Smokey Bear’s “Only You Can Prevent Wildfires” and “Friends Don’t Let Friends Drive Drunk,” earning accolades including a Daytime Emmy and an Effie. Michelle serves as a frequent judge for industry awards and is a graduate of the University of Maryland, College Park, with a Bachelor of Science in Marketing. Connect with her on LinkedIn.