News & Press Releases
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Powerful New PSAs Showcase the Mutual Rewards and Unconditional Love of Adoption from Foster Care
For 20 years, this inspiring campaign has contributed to the more than 1,000,000 children and youth adopted from the U.S. foster care system
November 19, 2024
The Ad Council Appoints 21 New Members to Its Board of Directors
The Ad Council, America’s leader in using the power of communications to inspire action and accelerate change around the nation’s most pressing issues, elected 21 new members to its Board of Directors chaired by Tara Walpert Levy, VP, Americas at YouTube.
November 15, 2024
Ad Council, AMA, and CDC Urge Americans to “Play Defense Against Flu” with New Vaccination Campaign
New PSAs remind audiences to receive their annual flu shot to protect themselves and their communities from the risk of flu and its potentially serious complications.
October 10, 2024
New Creative Campaign Educates Parents on Proper Child Car Seat Practices During National Child Passenger Safety Week
With crashes a leading cause of death for children, NHTSA and the Ad Council inspire parents and caregivers to make sure their kids are in the right seat for their age and size.
September 17, 2024
This Back-to-School Season, New PSAs Inspire Adults to Get Their High School Diploma— for Themselves and Their Communities
New videos promote adult education for the 30 million adults in the United States without a high school diploma
September 12, 2024
New Toolkit Offers Updated Messaging to Address the Chronic Absenteeism Crisis in K-12 Schools
New Toolkit Offers Updated Messaging to Address the Chronic Absenteeism Crisis in K-12 Schools
September 10, 2024
VA and the Ad Council Redefine Bravery in New Suicide Prevention PSAs
Latest Effort for “Don’t Wait. Reach Out.” Campaign Encourages Veterans to Lean on Their Loved Ones and Seek Help When Struggling, Including a New PSA Featuring the War And Treaty’s Michael Trotter Jr. and Tanya Trotter
September 4, 2024
With 1 in 10 High School Youth Using E-Cigarettes, New Campaign Empowers Parents to Start the Conversation Early to Protect Their Kids
As students go back to school, the American Lung Association and the Ad Council inspire parents to talk to their kids about the risks of vaping
August 27, 2024
As Perceived Need for Personal Protection Spurs Record Levels of U.S. Adults Purchasing Firearms for the First Time, New PSA Emphasizes Need to Store Guns Safely
Brady and the Ad Council's new “End Family Fire” campaign offers critical education on safe storage at a moment when increased rates of new gun ownership meets alarmingly high numbers of injury and death from firearms
August 22, 2024
With LGBTQ+ Discrimination on the Rise, New “American Dreams” Campaign Encourages Taking Action Against Hate
The Ad Council's latest Love Has No Labels initiative bridges the gap between understanding and empathy for the barriers millions of LGBTQ+ people continue to face every day
August 14, 2024
Smokey Bear Celebrates 80th Birthday
America’s beloved wildfire prevention icon and the longest-running PSA campaign is recognized nationwide for eight decades of impact
August 9, 2024
IDPH, Brady & Ad Council Unveil Video PSA to Promote “Pause to Heal” Firearm Safety Campaign in Illinois
New PSA from McKinney Builds on Initial Partnership to Prevent Suicides and Shootings by People in Distress with Firearm Restraining Orders
July 25, 2024
The Ad Council Research Institute and Hearst Magazines Release Findings From Mental Health in Brand Communications Study
New joint study finds many Americans respond positively to companies with mental health messaging
July 15, 2024
Disney CEO Bob Iger to be Honored at The Ad Council’s 70th Annual Public Service Award Dinner
The Ad Council announced today that Walt Disney Company CEO Bob Iger will be receiving the organization's Award for Public Service at its Public Service Award Dinner on December 5, 2024, at the Glasshouse in New York City.
July 8, 2024
The Ad Council Announces Google’s Tara Walpert Levy as Board Chair
Tara Walpert Levy, VP of YouTube across the Americas, has been named Chair of the Ad Council’s Board of Directors.
July 1, 2024
“Project Yellow Light” Names 2024 Student Scholarship Winners Spotlighting the Dangers of Distracted Driving Through PSAs
Eight students from across the nation awarded scholarships for their winning TV, Radio and Billboard creative
June 28, 2024
New Campaign Encourages Hispanic Parents to Store Their Firearms Safely
Brady, Casanova//McCann, and the Ad Council partner for the first national Spanish language public education campaign on safe firearm storage, aimed at reaching Hispanic gun owners, which are among the fastest-growing demographic groups purchasing firearms.
June 26, 2024
New #Dadication PSAs Encourage Responsible Fatherhood
As Father’s Day approaches, dads share heartwarming stories of “parenting firsts,” to inspire and empower fathers to be active and present in their children's lives.
June 14, 2024
Star Athletes Share Their Mental Health “Rituals,” Encouraging Fans to Prioritize Their Mental Health
11 Professional Sports Leagues and Organizations Join Forces with the “Love, Your Mind” Campaign this Mental Health Awareness Month
May 30, 2024
Family, Friends Need More Resources and Support to Help Loved Ones Who Are Struggling with Their Mental Health
New research and toolkit provide critical resources for increasing 988 usage and access among populations disproportionately impacted by suicide and their loved ones.
May 21, 2024
New “Love Has No Labels” PSA Inspires Acts of Love to Combat Bias and Hate
The Ad Council’s newest PSA, in partnership with R/GA, encourages individuals to act with love and combat division and hate
May 16, 2024
The Ad Council Launches Trade Association Advisory Committee to Galvanize Ad Industry Around Social Impact Programs
The Ad Council proudly unveiled its newly formed Trade Association Advisory Committee. The new committee is comprised of executives from trade associations representing every sector of the media ecosystem.
May 14, 2024
The Ad Council and Feeding America Launch Augmented Reality Experience to Help Inspire Audiences to End Hunger in the United States
New immersive digital activation highlights the impact of food on people’s lives as 44 million people in the United States live in food insecure households
May 10, 2024
RAB and the Ad Council Launch New Model to Offer Advertisers Opportunity to Integrate with Social Good Campaigns
First-of-its-kind program allows advertisers to sponsor PSAs in local, regional and national markets
May 7, 2024
The Ad Council and NHTSA Launch New “Never Happens” Campaign to Raise Awareness About the Issue of Hot Car Deaths
The Latest PSAs Developed by Chemistry Spread Awareness About the Dangers of Pediatric Vehicular Heatstroke and Remind Parents and Caregivers to Always “Stop. Look. Lock.”
May 1, 2024
The Ad Council Appoints 23 New Members to Its Board of Directors
Kim Kelleher, Chief Commercial Officer of AMC Networks, Elevated to Secretary of the Nonprofit’s Board of Directors
April 30, 2024
Former “Dance Moms” Star Nia Sioux Highlights Mental Health with “Seize the Awkward” in Directorial Debut
Kenzie Ziegler, GAYLE among stars also featured in new digital content series for Mental Health Awareness Month
April 25, 2024
New PSA campaign from the Ad Council and NHTSA Highlights the Dangers of Buzzed Driving
The Ad Council and U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) announced the launch of a new PSA campaign raising awareness about the dangers of buzzed driving, focused on reaching young men between the ages of 21 and 34.
April 18, 2024
For Goodness Sakes, NHTSA and the Ad Council Release New Creative for Distracted Driving Prevention Month
New creative assets from the Ad Council, the National Highway Traffic Safety Administration and For Goodness Sakes encourage drivers to keep their eyes forward and put down their cell phones
April 12, 2024
Stephen A. Smith Says There’s No Debate When It Comes to Mental Health in New PSA
The Media Personality and New York Times Best-selling Author Teams Up with Huntsman Mental Health Institute and the Ad Council for the “Love, Your Mind” Campaign
April 10, 2024
Illinois Launches New “Pause to Heal” Firearm Restraining Order Education Campaign
IDPH Joins Forces with Brady & the Ad Council to Promote Life-Saving Tool to Prevent Suicides and Other Shootings by People in Distress; First Phase of Expansive New Gun Safety Effort
April 2, 2024
Sesame Workshop and the Ad Council Launch New PSA to Support Mental Health
New PSA features Elmo and friends showing how humming can help support people’s emotional well-being as part of a series of activities for the ‘Love, Your Mind’ campaign.
March 21, 2024
“Belonging Begins With Us” Campaign and the Team Up Project Partner on New PSA to Unite Communities Across America
The Ad Council, American Immigration Council and the Team Up Project collaborate to encourage welcoming actions in communities across the country
March 5, 2024
The Ad Council, Coalition of Health Systems and Hospitals Tackle America’s Most Urgent Public Health Crisis: Gun Violence
Health care CEOs pledge $10 million toward nationwide public awareness and education campaign aimed at reducing firearm deaths, injuries and impact of gun violence on youth in America
February 27, 2024
Smokey Bear Celebrates 80th Birthday with New PSA Honoring His Legacy of Wildfire Prevention
America’s longest-running PSA campaign marks historic milestone with new work voiced by Brian Tyree Henry
February 22, 2024
The "Love Has No Labels" Campaign and WWE® Expand Partnership by Celebrating Heritage Months Throughout the Year
As part of this broader partnership, “Love Has No Labels” will be WWE’s first official heritage month partner, developing new work through the iconic campaign to promote the acceptance and inclusion of all people across race, religion, gender identity, sexual orientation, age and disability.
February 13, 2024
Black Players for Change Star in National PSA Addressing Mental Health Crisis
Latest Video for the “Love, Your Mind” Campaign Encourages Open Dialogue and Mutual Support
January 17, 2024
The Ad Council Launches Emerging Media & Technology Committee to Accelerate Impact on America’s Most Pressing Social Issues
Industry Leaders Come Together and Harness the Power of AI, Immersive Experiences and Web3 for Positive Change
December 12, 2023
The Ad Council’s 69th Annual Public Service Award Dinner Celebrates Extraordinary Progress of Social Impact Efforts and Inspires the Media and Marketing Industries to Come Together for Tomorrow
Honoring JPMorgan Chase’s Chairman and CEO Jamie Dimon and hosted by actress and comedian Cecily Strong, the event raised a record-breaking $8.2 million for the nonprofit’s national social impact campaigns
December 1, 2023
Corrina Greenberg Named Chief Revenue and Development Officer at the Ad Council
The Ad Council announced today that Corrina Greenberg has joined the organization as Chief Revenue and Development Officer. She succeeds Barbara Leshinsky, who will be retiring in December after leading the Development team for 19 years.
November 27, 2023
FEMA’s Ready Campaign Celebrates Its 20th Year, Launches New Ad Campaign with the Ad Council to Urge Older Adults to “Take Control” When It Comes to Emergency Preparedness
As part of the FEMA Ready campaign’s goal of empowering all people to take steps to become disaster resilient, FEMA and the Ad Council launched new PSAs today developed specifically for older adults. In the campaign’s 20th year, the new “Take Control” PSAs empower older adults and their caregivers to take three simple steps to prepare for an emergency.
November 16, 2023
NHTSA and the Ad Council Launch New PSAs Highlighting the True Danger of Distracted Driving
New PSAs from Ad Council, the National Highway Traffic Safety Administration, and Organic encourage drivers to keep their eyes forward, and to not drive distracted
November 15, 2023
More Than One in Three Americans are at Increased Risk for Type 2 Diabetes, but Changing the Outcome is Possible
This World Diabetes Day, new national PSAs encourage risk awareness and healthy lifestyle changes to help reverse prediabetes
November 14, 2023
AARP and the Ad Council Launch New PSA Campaign ‘This Is Pretirement’
New campaign encourages people to plan for their financial future
November 8, 2023
Among those at Higher Risk for Suicide, Study Finds Key Factors that Drive 988 Lifeline Usage: Someone to Talk to 24/7 and Free Access
New research and toolkit provide critical insights aimed at increasing usage and access among populations at higher risk for or disproportionately impacted by suicide
November 8, 2023
Feeding America and The Ad Council Release New Public Service Announcement Featuring Scarlett Johansson
Feeding America and the Ad Council announced the launch of a new public service announcement designed to raise awareness about hunger in the United States. The PSA features Feeding America Entertainment Council member, actress, and activist Scarlett Johansson, who volunteered her time and talent, calling upon people to help families facing hunger in America by supporting the Feeding America nationwide network of food banks.
November 8, 2023
The Ad Council, CDC, National Council for Mental Wellbeing and Shatterproof Launch Joint Effort to Inspire Millions Living with or At Risk for Substance Use Disorders to Begin their Recovery Journeys
New Campaign Showcases the Role of Hope in Individuals Who Have Gone Through their Own Paths to Recovery and Highlights Resources and Access to Critical Harm Reduction and Treatment Support Options
November 1, 2023
The Ad Council Appoints 18 New Members to its Board of Directors
Rita Ferro and Kirk McDonald elevated to Vice Chairs of the nonprofit's Board of Directors
October 31, 2023
Real Adoptive Parents and Teens Choose Each Other in New Heartwarming PSAs
For almost 20 years, this inspiring campaign has contributed to the more than 900,000 children and youth that have been adopted from the U.S. foster care system.
October 26, 2023
New Unprecedented Communications Effort Confronts National Mental Health Crisis
Nearly 70 Million U.S. Adults are Struggling but Unlikely to Seek Help; Huntsman Mental Health Institute and the Ad Council Offer Resources, Inspiration
October 24, 2023
Megan Thee Stallion Says “Check In On Your Friends” in New PSA with Seize the Awkward
Grammy Award-Winning Artist & Philanthropist Joins the National Campaign Encouraging Young Adults to Reach Out to Each Other
September 26, 2023
Allen Media Group Honored with 2023 Catalyst Award for Exceptional Support of Ad Council's Project Roadblock
Allen Media Group (AMG) received the 2023 Catalyst Award for their outstanding support of Ad Council public service campaigns over the past year, particularly their dedication to the anti-buzzed driving campaign, Project Roadblock.
September 14, 2023
New Smokey Bear PSAs Encourage Americans to Channel the "Smokey Within" and Help Prevent Unwanted, Human-Caused Wildfires
The Ad Council, National Association of State Foresters and the USDA Forest Service are releasing new PSAs today as part of the iconic Smokey Bear Wildfire Prevention campaign.
September 13, 2023
New PSAs from VA and the Ad Council Strive to Reduce Veteran Suicide
Academy Award–Winning Director Kathryn Bigelow Helms Latest “Don’t Wait. Reach Out.” PSA Encouraging Veterans to Ask for Help Before They’re in Crisis
September 6, 2023
New Campaign from The Ad Council and Alzheimer’s Association Encourages Hispanic Communities to Recognize the Differences Between Normal Aging and Early Signs of Alzheimer’s Disease
New PSAs from Ad Council, Alzheimer’s Association, and Lopez Negrete Communications highlight the early warning signs of Alzheimer’s that can be mistaken for normal aging
August 16, 2023
New Study Reveals Current Knowledge & Attitudes Toward Extreme Risk Protection Orders and Provides States with a Playbook to Inform the Public
The report from the Ad Council Research Institute and The Joyce Foundation comes at a time when 21 states and Washington, DC have extreme risk protection orders in place
August 10, 2023
“Safe Stories” National PSA Campaign Responds to Growing Gun Suicide Epidemic
Brady and the Ad Council partner with Dentsu for latest in award-winning End Family Fire campaign to promote safe gun storage.
July 13, 2023
The Ad Council’s 69th Annual Public Service Award Dinner to honor Jamie Dimon, Chairman and Chief Executive Officer of JPMorgan Chase
The Ad Council has announced that its 69th Public Service Award Dinner will honor Jamie Dimon, Chairman and Chief Executive Officer of JPMorgan Chase. Hosted on November 30, 2023, this event will be held at the Glasshouse in New York City.
July 13, 2023
The Ad Council Announces Verizon’s Diego Scotti as Board Chair
Diego Scotti, CMO of Verizon, has been named Chair of the Ad Council’s Board of Directors. He succeeds Jacki Kelley, EVP, Chief Client Officer and Chief Business Officer, IPG.
July 5, 2023
The Ad Council Launches Creators for Good Ambassador Program with Whalar to Leverage Trusted Messengers on behalf of America’s Most Pressing Social Issues
The new program will tap influential creators to inform campaign strategy, platform messaging and overall execution of the Ad Council’s Creators for Good efforts
June 20, 2023
New “Dadication” Ads Aim to Inspire Responsible Fatherhood
A new series of public service announcements (PSAs) in English and Spanish have been created for this Father’s Day to highlight fatherhood involvement.
June 16, 2023
The Ad Council and Feeding America's new PSA Shows What's Possible in a World Without Food Insecurity
New PSA celebrates the hopeful side of what is possible when people are nourished, encouraging audiences to join the movement to end hunger
June 15, 2023
Substance Use Disorders: New Research by the Ad Council Research Institute Outlines How Best to Reach, Encourage and Support those Open to Treatment
The report debuts as the Ad Council embarks on a new campaign to help individuals who have or are at risk of developing substance use disorders navigate resources and start their recovery journeys
June 6, 2023
"Mental Health Awareness Sunday” declared in Atlanta on Sunday, June 4
Coalition of government, nonprofit and faith organizations unite to raise awareness about the importance of mental health and offer resources at The dReam Center Church of Atlanta services.
June 2, 2023
Year-Long Study Examines What Issues Americans Care Most About, Reveals Power of Local and National Media to Influence Decisions on Major Issues
Ad Council Research Institute’s Issue Pulse report offers insights into what social issues move Americans to act and who they trust for information on those issues
May 19, 2023
New Study Reveals 66% of Conservatives and 46% of Independent Voters Lack Confidence in Elections
Study commissioned by Campaign Legal Center aims to determine confidence in American elections and election process
May 11, 2023
New Research by the Ad Council Research Institute and The Joyce Foundation Uncovers Public Knowledge & Attitudes Toward Extreme Risk Protection Orders and Identifies How to Effectively Empower Americans to Utilize These Gun Violence Prevention Laws
The report serves as the foundation for forthcoming Ad Council campaigns that drive the nonprofit’s comprehensive communications efforts to reduce gun violence.
April 27, 2023
DJ Perera Named Chief Media Officer at the Ad Council
The Ad Council, America’s leader in using the power of communications to drive social impact at scale, announced today that DJ Perera has joined the organization as Chief Media Officer. She succeeds Kathy Kayse, who will be retiring on May 12 after leading the Media team for 5 years.
April 25, 2023
The Ad Council Appoints 19 New Members to its Board of Directors
NEW YORK, NY, April 21, 2023 — The Ad Council, America’s leader in using the power of communications to drive social impact at scale, elected 19 new members to its Board of Directors during its spring meeting held yesterday in Washington, DC. The non-profit organization’s Board is chaired by Jacki Kelley, CEO, dentsu Americas, and Chief Global Client Officer, dentsu. Vice Chairs include Tara Walpert Levy, VP, Americas, YouTube, and Diego Scotti, Executive Vice President and Chief Marketing Officer at Verizon.
April 21, 2023
Ad Council, the National Highway Traffic Safety Administration, and SXM Media Launch New Audio PSA Aimed At Increasing Awareness of the Dangers of Drug-Impaired Driving
New Ads, Produced by SXM Media’s Studio Resonate and Airing Across Pandora and SoundCloud, Seek to Educate Marijuana Users About Risks of Getting Behind the Wheel While High
April 20, 2023
The Ad Council and Amazon Break the Ice When It Comes to Conversations About Teen Mental Health
The Ad Council’s Sound It Out campaign is collaborating with Amazon to introduce “When You Can’t Say It, Play It,” inviting parents and caregivers to check in on their teen’s emotional wellbeing through music.
April 13, 2023
The Ad Council and Alzheimer's Association Promote Importance of Early Detection of Alzheimer's in Touching New Campaign featuring NASCAR Driver Ryan Blaney
New PSAs from Ad Council, Alzheimer's Association, and NASCAR Encourage Families to Talk about Seeing a Doctor Together
March 29, 2023
The Ad Council & Brady Encourage Gun Owners to ‘Prepare for Misuse’ with help from McKinney
National Public Service Advertisements Encourage Safe Gun Storage to “End Family Fire”
March 23, 2023
Don't Miss "Un Cafecito Sin Nervios" – How To Help Middle School Latino Kids Open Up About Their Emotional Well-Being – An Exclusive Broadcast Event Only On Vme Television!
Includes special welcome by renowned actor/TV host Mario Lopez! Brought to you by the Ad Council, Pivotal Ventures, and the Huntsman Mental Health Institute
March 23, 2023
How Sweet The Sound Discovers Top New Talent in Gospel Music
Annual Competition Finds Fresh Voices While Strengthening Mental Health in Communities of Color
March 7, 2023
The Ad Council and Meta Encourage Parents to ‘Drop The F*Bomb’ With Their Kids in New Campaign to Address the Fentanyl Crisis
As part of a broader effort to tackle America’s overdose crisis, the dynamic new effort arms parents with life-saving resources and prepares them to have proactive conversations about the dangers of fentanyl with their children
December 14, 2022
The Ad Council’s 68th Annual Public Service Award Dinner Celebrates Extraordinary Accomplishments and Inspires the Marketing and Media Industries to Face Forward and Meet the Moment
Honoring Walmart President & CEO Doug McMillon and hosted by ABC News’ Juju Chang and ESPN’s Hannah Storm, the event raised a record-breaking $7 million for the nonprofit’s national social impact efforts
December 2, 2022
New Report: Americans’ Trust in Messengers Varies Widely by Age, Political Views, Geography
Research from Ad Council Research Institute identifies messengers Americans trust to become aware of, informed about and inspire personal action on key social issues
November 17, 2022
The Ad Council Appoints 18 New Members to Its Board of Directors
Esteemed senior marketing and media executives join the organization’s leadership to drive impact on the country’s most pressing social issues
November 10, 2022
Ad Council Announces $65 Million Multi-Year Mental Health Initiative
Huntsman Mental Health Institute Makes Lead $15 Million Contribution
November 7, 2022
New Mental Health PSA from Seize the Awkward Encourages Young Adults to Say "We Can Talk About It"
Amid rising suicide rates among young adults, the campaign from AFSP, The Jed Foundation and the Ad Council provides resources to start conversations around mental health, with an emphasis on reaching Black and Hispanic/Latine youth
October 25, 2022
Ad Council and Leading Tech Companies Team Up on Coordinated Efforts to Educate Youth and Parents on the Dangers of Fentanyl
The first phase of a broad effort tackling America’s overdose crisis targeting youth taps former drug dealers to deliver the facts on fentanyl in a new platform, “Real Deal on Fentanyl,” created by JOAN Creative.
October 18, 2022
Ad Council Launches Inaugural Career Accelerator Program in Partnership with HBCUs
The “Emerging Leaders Fellowship Program” prepares and empowers historically excluded groups for careers in advertising and marketing.
October 14, 2022
Ad Council, AMA, and CDC Urge Flu Vaccinations with “Get My Flu Shot” Campaign
PSAs highlight how getting an annual flu shot is the best way to reduce your risk from flu and its potentially serious complications, protect your loved ones, and enjoy the holiday season
October 12, 2022
Empowered by their role as “America’s Future,” 59% of young voters plan to vote in the midterm elections to protect their rights – while 21% are unsure whether or not they will vote
The new national study from Paramount Media Networks & MTV Entertainment Studios and the Ad Council Research Institute provides organizations with tools to motivate voter turnout
Abortion rights is the top issue among young people, followed by women’s rights, healthcare and the economy
October 4, 2022
Coalition of Nearly 50 Organizations Launches ‘Tear the Paper Ceiling’ Campaign to Raise Awareness Around the 70+ Million Workers in the U.S. Skilled Through Alternative Routes (STARs)
Nonprofits the Ad Council and Opportunity@Work lead landmark partnership of employers, talent developers and nonprofits on behalf of the majority of U.S. workers without a bachelor’s degree
October 3, 2022
New PSAs Inspired by Real Adoption Stories Motivate Parents to Consider Adopting Teens From Foster Care
Now in its 18th year, this impactful campaign has contributed to more than 900,000 children and youth that have been adopted from the U.S. foster care system
September 20, 2022
USC Quarterback Caleb Williams Teams Up with National “Seize the Awkward” Campaign to Support Young Adults’ Mental Health
In Collaboration with the Ad Council, AFSP, The Jed Foundation, Caleb Cares Foundation & USC, New Student-Produced Public Service Advertisement Encourages Young Adults to Check in on Their Friends
September 7, 2022
New Campaign by FEMA and the Ad Council Encourages Black Community to “Create a Lasting Legacy” by Preparing for Disasters
FEMA will also visit Howard University for series of events to kick off National Preparedness Month and announce the new campaign
September 1, 2022
#DoTheVapeTalk: New Youth Vaping Prevention Campaign Uses Dance Challenge to Address Serious Topic
American Lung Association, Ad Council raise awareness among parents and their kids about vaping with new PSAs created by Hill Holliday
August 9, 2022