Join us for Advertising Week New York, the premier event for industry leaders to discuss and explore the latest trends, innovations and challenges in marketing, advertising, media and tech. As industry leaders gather, virtually and in-person, we are excited to host three engaging panels and feature our award-winning “Tear the Paper Ceiling” installation. Our experts will join key leaders to discuss harnessing creativity for impact and changing the narrative around substance use disorders.
Find full panel descriptions and schedules below, and join us as we come together to shape the future of advertising and marketing. See you there!
Saturday, October 14 - Friday, October 20
Visit Our Paper Ceiling Installation
Don't miss our Tear the Paper Ceiling art installation, presented by the New York Jobs CEO Council and created by artist Samuelle Green for our Transforming Hiring & Diversifying Talent campaign. This immersive experience is a physical manifestation of the "paper ceiling," a barrier to advancement for workers who are Skilled Through Alternative Routes (STARs) rather than a traditional bachelor's degree, and reminds us of the importance of providing more opportunities for STARs in the workplace. Sponsored by Opportunity@Work, this installation will be on display at Ogilvy's headquarters all week. We hope to see you there!
Where: Sub Level 1, near The Female Quotient’s Equality Lounge
Tuesday, October 17
Work Hard, Play Harder: How Playfulness, Imagination and Creativity Give Companies a Competitive Edge
Who: The Ad Council VP & Group Campaign Director Jenn Walters, Deloitte Digital US Chief Design Officer Megan Fath, AWNY and Instacart Head of Agency Partnerships, Suzanne Skop, Google Director of US Creative Works Abi Posner, Yahoo Chief Marketing Officer Tressie Lieberman
When: Tuesday, October 17, 3:30 pm
Where: The Female Quotient’s Equality Lounge
In a survey conducted by the World Economic Forum, 90% of business leaders highlighted the importance of creativity in remaining competitive. Why? Because business challenges require inventive solutions, and unique problem-solving is a form of art. That’s why many companies are infusing workplace environments, policies and problem-solving processes with more creativity, from writing, painting, music, dance and other hands-on creative outlets. Join us for a discussion with some of today’s top leaders who have found success by fostering a culture of creativity.
Wednesday, October 18
Unreasonable Impact: Creativity’s Role in Driving Real-World Change
Who: President of Ogilvy New York Darla Price, The Ad Council Chief Campaign Development Officer Michelle Hillman, President & CEO of ERA Coalition and The Fund for Women’s Equality Zakiya Thomas, and Ogilvy Executive Creative Director Kristie Pope
When: Wednesday, October 18, 12:40 pm
Where: The Innovation Factory, 100 W. 33rd Street
Ogilvy believes that creativity is key to unlocking ‘unreasonable impact’ for clients—impact that not only helps drive business, but also drives culture. From our work with Dove on #BlackHairIsProfessional and the CROWN ACT, to creating WOMAN CORP with the ERA Coalition, to our efforts with the Ad Council and Opportunity@Work to "Tear the Paper Ceiling," this panel will explore what it means to create real, measurable impact in marketing and how Ogilvy is working with clients to push that modern imperative a step further.
Creating a New Narrative Around Substance Use Disorder to Reduce the Stigma
Who: Ad Council Chief Campaign Development Officer Michelle Hillman, NBC News Anchor on NBC’s “TODAY,” co-host of the “3rd Hour of TODAY” and host of “Dateline NBC” Craig Melvin, National Council for Mental Wellbeing Director of Practice Improvement and Consulting Cortney Lovell, Shatterproof Chief Marketing and Communications Officer Kirsten Suto Seckler, and Accenture Song Account Manager Manuela Abenante
When: Wednesday, October 18, 4 pm
Where: The Innovation Factory, 100 W. 33rd Street
Sixty-six percent of Americans are affected by addiction, either personally or in their families, yet stigma and healthcare disparities persist—especially in Black and Hispanic/Latinx communities.
Join TODAY Show host, Craig Melvin, Accenture Song, the Ad Council, National Council for Mental Wellbeing, and Shatterproof to unveil a new campaign and discuss how marketers can take part in reducing stigma, promoting paths to recovery and improving health equity.
It is time for marketers and advertisers to drive a national conversation to destigmatize substance use disorder, drawing on lessons learned over time. The power of our collective voices can drive a topic out of the shadows and into the public consciousness where solutions are created.