Good in Action

As communicators, forming an authentic connection with your intended audience is a total touchdown. So, if we want so badly for audiences to feel seen and heard, why not give them a direct line into the storytelling process?

A lot has happened in the last three years. The COVID-19 pandemic, the rise in racist violence and hate incidents, the Russian invasion of Ukraine, inflation, instability, the rapidly changing job market—all of these issues have exacerbated a growing mental health crisis and also made many employees and potential hires rank mental health support and benefits highly on the list of what they value in their workplace.

Purpose-driven marketing is a strategy used by an organization to center its external communications efforts around a social cause that aligns with its core values. The goal of purpose-driven marketing is for an organization to develop a deeper rapport with their consumer base by creating authentic connections based on shared values.

This article was updated on: 03/16/2022