Get ready for Advertising Week New York, where the brightest minds in the industry come together to push boundaries and explore the future of marketing, media and tech. This year, we’re proud to participate in two dynamic panels that highlight the power of creative storytelling and how we’re shifting perceptions around the most critical issues of our time.
From the groundbreaking process behind our iconic campaigns to reframing gun violence as a public health crisis, we’re bringing insights that will inspire and drive change. Plus, join us for a snack break to celebrate 80 years of wildfire prevention with Smokey Bear.
Check out the panel descriptions and schedule below, and don’t miss these game-changing conversations!
Tuesday, October 8
Unlocking the Power of Social Impact Campaigns
Who: Ad Council Chief Campaign Development Officer Michelle Hillman, IfWeRanTheWorld Founder and CEO Cindy Gallop, Pereira O’Dell Founder & Creative Chairman PJ Periera, Gotham Global Chief Creative Officer Shannon Washington, and Oglivy Chief Creative Officer North America Rafael Rizuto
When: Tuesday, October 8, 9:30 am
Where: The Female Quotient’s Equality Lounge
Tackling complex social issues requires creativity, empathy, and strategic thinking. This panel conversation welcomes members of the Ad Council's Creative Review Committee to speak candidly about the process behind their iconic campaigns that drive societal change and commentary. Together, with Chief Campaign Development Officer, Michelle Hillman, we’ll explore the strategies and insights behind campaigns that have captured the nation's attention and made a lasting difference.
Wednesday, October 9
Connection and Reflection with Roblox and the Ad Council
Who: Ad Council SVP Group Campaign Director, Deb Leiter, Roblox VP Global Brand Partnerships, Stephanie Latham
When: Wednesday, October 9, 9am
Where: Humming Puppy Studio
Registration Password: AdWeek2024
Join Roblox and the Ad Council during Advertising Week on Wednesday, October 9. Connect with fellow leaders, reset the week with an energizing sound bath and take a moment to reflect, recharge, and connect amidst the fast pace of the week.
Thursday, October 10
Moving the Needle: Transforming Gun Safety Through Unified Action
Who: Ad Council Chief Campaign Development Officer Michelle Hillman, Pereira O’Dell Founder & Creative Chairman PJ Periera,
Northwell Health SVP Chief Marketing and Communications Officer Ramon Soto, the Joyce Foundation Program Director, Gun Violence Prevention & Justice Reform Tim Ealy, The Washington Post Global Chief Advertising Officer Johanna Mayer-Jones, and Brady Chief Programs and Policy Officer Christian Heyne
When: Thursday, October 10, 12:20 pm
Where: Innovation Stage
We are in the midst of a devastating gun violence crisis in America—firearm injuries have been the leading cause of death for children and teens for three consecutive years. To confront this issue, the Ad Council is working with partners across sectors to make a remarkable impact, shifting attitudes and behaviors and reframing gun violence as the urgent public health crisis that it is. Together with creative agencies, brands, foundations and a cross-section of industry leaders, the Ad Council is breaking down what was previously seen as an issue too divisive and political to address through communications into multiple distinct efforts. Join this panel to discover how deep strategy, data, unique audiences, compassionate storytelling, breakthrough creative and broad collaboration have enabled these partners to move the needle on the most urgent public health crisis facing our country.
Smokey Bear Snack Break
Who: Ad Council VP Group Campaign Director Tracy Danicich
When: Thursday, October 10, 1pm
Where: Scale Up Lounge
Join The Ad Council for some sweet bites to honor 80 years of wildfire prevention with Smokey Bear. Stop by to say hello, learn some wildfire prevention tips, share your favorite Smokey Bear memory, and celebrate our shared commitment to preventing human-caused wildfires.