Champions for Good

Champion for Good: Mike Durham
Peachjar is a platform that is revolutionizing the way students access community resources and important initiatives. Through their partnership with the Ad Council, Peachjar has extended the reach and impact of campaigns, providing parents and students with valuable information on a variety of topics. We had the opportunity to chat with Peachjar’s CEO and Founder Mike Durham to learn about the importance of accessible student resources, his focus on students’ mental health and emotional-wellbeing, and insights on how to beat a chess master.
April 15, 2024

Champion for Good: Kiron Chakraborty
Meet Kiron Chakraborty: the creative lead and director behind the latest round of videos produced in partnership with Upworthy, for our Belonging Begins With Us campaign. His passion for inclusivity and ensuring that diverse voices are heard has helped us produce creative that promotes a deeper sense of belonging throughout our nation.
July 18, 2023

Champion for Good: Denise Lee
Denise Lee is a volunteer spokesperson for the American Lung Association (ALA) and a lung cancer survivor. Denise recently worked with us as a spokesperson on our Lung Cancer Screening campaign. Ahead of World Cancer Day, we had the opportunity to chat with Denise about her experience as a survivor and advocate. She also shared her advice for those looking to spread awareness about issues they care about.
February 3, 2023

Champion for Good: Adama Kamara
Creative Theory Agency’s Adama Kamara served as the lead strategist for the latest round of creative from our Emergency Preparedness campaign, which is designed to reach Black communities that are often disproportionately impacted by natural disasters.
December 9, 2022

Champion for Good: Bradley Hunter
During his nearly fifteen years in the advertising industry, TikTok’s Bradley Hunter has worked in a myriad of roles from partnerships to sales to project management, and he has done so in roles at publishers, ad networks, ad tech companies and platforms. While at Google, he led industry partnerships with leading organizations, focused on driving impact in brand safety, measurement, DEI and advertising for social impact. He says it was his passion for engaging in these critical industry topics that led him to his current role as TikTok’s global head of brand safety and industry relations.
November 18, 2022

Champions for Good: Raphael and Dawn Rigaud
Raphael and Dawn Rigaud are co-founders of Rigaud Global Company (RGC), an innovative and comprehensive marketing communications firm specializing in government, social good and public health work. Raphael currently serves as CEO and Dawn as the president of RGC—and they are building a powerful team of graphic designers and content strategists.
September 22, 2022

Champion for Good: Lee Singletary
As the senior manager of brand and industry relations at Comcast Advertising, Lee Singletary has been a valuable partner on our Seize the Awkward campaign, and he played a key role in bringing our first attribution study to life. We talked to him about what inspires him, why talking about mental health is more important than ever, and the best advice he’s ever received.
July 11, 2022

Champions for Good: Stephanie Battaglino and Dr. Gennifer Herley
Dr. Gennifer Herley and Stephanie Battaglino are the founder and president of TransNewYork, an impactful, culture-shifting organization that aims to empower and enhance the lives of transgender, gender nonconforming and nonbinary individuals. TransNewYork directly supports the LGBTQ+ community through counseling and workforce readiness services, and they also advance workplace inclusion through corporate training programs around the country.
May 26, 2022

Champion for Good: Dr. Alfiee
Dr. Alfiee M. Breland-Noble (known professionally as Dr. Alfiee) is a pioneering psychologist, scientist, author and media contributor. As founder of The AAKOMA Project 501c3, she envisioned and built The AAKOMA Project into a thriving Woman of Color led, million-dollar mental health nonprofit.
April 28, 2022

Champion for Good: Fahad Khawaja
Fahad Khawaja is the founder of Hue, a community-centered 501c3 nonprofit organization built to amplify voices, increase visibility and pave career paths for BIPOC (Black, Indigenous and People of Color) talent—both by directly supporting that talent and by nurturing talent pipelines for employers. Hue’s recent report, Unsafe, Unheard, Unvalued: A State of Inequity, followed up on last year’s inaugural data to show that during the ongoing COVID-19 pandemic, BIPOC employees suffered job loss and financial hardship three times the rate of their white counterparts. We talked to Fahad about how and why he founded Hue, how its mission has evolved, and the best advice he has ever received.
April 11, 2022

Champion for Good: Dr. Regina Miranda
Dr. Regina Miranda is a professor of psychology at Hunter College, where she directs the Laboratory for the Study of Youth Cognition and Suicide, and she is also a faculty member in the doctoral program in health psychology and clinical science at The Graduate Center of the City University of New York. She cofounded and directs the Youth Suicide Research Consortium, which seeks to increase diversity in youth suicide research. As an advisor for the Ad Council’s Sound It Out campaign, Dr. Miranda is an expert voice that helps parents and caregivers have meaningful conversations about emotional wellbeing with their middle schoolers.
March 28, 2022

Champion for Good: Ashley Willson
After holding sales roles at The Wall Street Journal, Ashley Willson moved to Amazon Ads, where she is now a senior account executive who recently secured a first-of-its-kind partnership with the Ad Council on our iconic Love Has No Labels campaign. Ask “Alexa, what is love?” and you’ll now hear a variety of answers that reflect the campaign’s efforts to champion love and diversity in all forms.
February 3, 2022

Champion for Good: Andrew Horwitz
Four years ago, after stints at Wayfair and Criteo, Andrew Horwitz became an account manager at Pinterest, where he has worked with us on nearly 20 campaigns, including our work this year to address the rise in bias and hate crimes against the AAPI community. We sat down with him to get his advice on driving impact and how social media can be a force for good.
December 1, 2021

Champion for Good: Rebecca Murga
Rebecca Murga is a writer-producer-director and U.S. Army veteran who recently directed veteran-focused spots for two current Ad Council campaigns, End Family Fire and Caregiver Assistance, all while advocating for women and veterans through her work with AFI, Heart and Armor, Veterans in Media and Entertainment other programs. (Since August, she has also worked in extraction efforts in Afghanistan.)
November 16, 2021

Champion for Good: Deborah Riley Draper
As part of our ongoing COVID-19 Vaccine Education Initiative, director and producer Deborah Riley Draper recently worked with the Ad Council and JOY Collective to create a short-form documentary that highlights stories from descendants of the U.S. Public Health Services Syphilis Study at Tuskegee. Her film provides the opportunity for audiences to hear directly from the families impacted by the study and explores what current generations can learn from the experience to build confidence in public health within Black communities, especially as it relates to the COVID-19 vaccines.
September 10, 2021

Champion For Good: Julie Garner
This year marks the 10th anniversary of the partnership between the Ad Council and Project Yellow Light, an organization that combats distracted driving through student-created advertising. Distracted driving is deadly; according to data from the National Highway Traffic Safety Administration (NHTSA), 26,004 people died in crashes involving a distracted driver between 2012-2019. Our latest Champion for Good, Project Yellow Light founder Julie Garner, talked to us about her very personal reason for founding the organization, what she’s learned along the way, and why this particular moment—when many are returning to daily commutes and road travel—is so important for illuminating the road ahead.
August 12, 2021

Champion for Good: Gabrielle Shirdan
Our latest Champion for Good is Gabrielle Shirdan, the SVP group creative director at McCann, who recently partnered with us to launch Sound It Out, a powerful new campaign that uses the power of music to help young people talk about their mental health. As part of the campaign, kids discussed what they were going through with some of today’s most exciting musicians, who then turned their feelings into songs.
July 20, 2021

Champion for Good: Noopur Agarwal
Noopur Agarwal is the vice president of social impact for the MTV Entertainment Group. As part of her ongoing work around mental health, the Ad Council recently partnered with Noopur and her team on #AloneTogether, which launched in the early days of COVID-19, and we are currently working with her on her cross-industry mental health storytelling initiative that includes a Mental Health Media Guide providing best practices and evidence-based recommendations to support storytellers at any phase in the production process. We are also proud to work closely with Noopur and her team to launch Mental Health Action Day on May 20.
May 18, 2021

Champion for Good: Steven HT Wong
Steven HT Wong is the cofounder and co-CEO of Ready State, the marketing and communications committee chair at the 1990 Institute, and a valued Ad Council partner, most notably for his work on our “Fight the Virus. Fight the Bias,” which directly addresses the rise in anti-Asian racism during the COVID-19 pandemic. Read on to learn more about Steven’s work, his thoughts on what brands should be doing to combat the rise in anti-Asian racism, and his advice for creating a meaningful life and career.
April 9, 2021

Champion for Good: Ramone Hulet
Over the last year, creative producer and friend of the Ad Council Ramone Hulet has kept busy on projects like the forthcoming film Candyman and developing engaging ads in partnership with Amazon, Kingsford and Nike.
January 28, 2021

Champion for Good: Snapchat's Sofia Gross
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December 12, 2018