Public ACRI Studies
At the Ad Council Research Institute, we're dedicated to publishing public research on communicating, messaging and trusted messengers on social issues. Below are past public research studies developed by ACRI with the help of various partners.
988 Suicide & Crisis Lifeline Formative Research
What do populations at higher risk for or disproportionately impacted by suicide know, think and feel about 988 and how can these insights be used to reach those who need it most?
Substance Use Disorders Study
Drug overdose deaths in 2021 reached the highest number ever recorded in a 12-month period. The Ad Council Research Institute conducted a research study to understand the people most impacted by or at risk for substance use disorder.
Young Voters in the 2022 Midterms
Young voters now make up a third of the electorate, and their voting power will only continue to grow as more Gen Zers come of age. Amid disillusionment, what will encourage and inspire this bloc to head to the polls this November?
Loneliness Research
The Ad Council, with support from Beiersdorf, designed a study to understand the current state of loneliness, what can be done to address and prevent it from happening, and if or how factors like isolation and human touch play a role in contributing to or mitigating loneliness.
2021 Trusted Messengers Study
Americans no longer know who they should turn to for reliable information. In these highly political and often polarized times, who the message comes from is just as important—if not more—than what the specific content of the message is.
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