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Public ACRI Studies
At the Ad Council Research Institute, we're dedicated to publishing public research on communicating, messaging and trusted messengers on social issues. Below are past public research studies developed by ACRI with the help of various partners.

Time to Talk Study

Brands have the platform and reach to play a helpful role in generating broader mental health awareness … but should they?
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988 Trusted Messenger Study

This study is critical for anyone seeking to communicate to loved ones that support populations disproportionately impacted by suicide by focusing on the people they turn to most.
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Gun Violence Study

Gun injuries are now the leading cause of death for children and teens ages 1-17. What actions do Americans think will effectively reduce gun violence?
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988 Suicide & Crisis Lifeline Formative Research

What do populations at higher risk for or disproportionately impacted by suicide know, think and feel about 988 and how can these insights be used to reach those who need it most?
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Substance Use Disorders Study

Drug overdose deaths in 2021 reached the highest number ever recorded in a 12-month period. The Ad Council Research Institute conducted a research study to understand the people most impacted by or at risk for substance use disorder.
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(Dis)Trust in Elections Study

Amid high distrust in the U.S. elections process, how can we—organizations, government entities, election boards and officials—have a better understanding of how to build it back up?
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Extreme Risk Protection Orders (ERPOs) Study

What do Americans and law enforcement in the 21 states and D.C. with ERPOs know, think and feel about these laws and how they can be used to prevent gun-related tragedies?
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Issue Pulse - A Quarterly Pulse Check On Americans' Top Issues

Issue Pulse

A quarterly pulse check on Americans' top issues. The cumulative 2022-2023 report is now available.
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Young Voters

Young Voters in the 2022 Midterms

Young voters now make up a third of the electorate, and their voting power will only continue to grow as more Gen Zers come of age. Amid disillusionment, what will encourage and inspire this bloc to head to the polls this November?
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Loneliness Research

The Ad Council, with support from Beiersdorf, designed a study to understand the current state of loneliness, what can be done to address and prevent it from happening, and if or how factors like isolation and human touch play a role in contributing to or mitigating loneliness.
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2022 Trusted Messengers Study

The 2022 Trusted Messengers Study looks at current topics and issues to identify who Americans turn to for real, unbiased information. Learn more and download the report.
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2021 Trusted Messengers Study

Americans no longer know who they should turn to for reliable information. In these highly political and often polarized times, who the message comes from is just as important—if not more—than what the specific content of the message is.
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