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SXSW is always an energizing experience—a melting pot of creativity, technology and collaboration where some of the most meaningful conversations happen in the most unexpected ways. This year was no different. Over three whirlwind days in Austin, I had the opportunity to speak on two thought-provoking panels, engage in insightful discussions with industry leaders, and immerse myself in groundbreaking activations that showcased the future of gaming, AI and immersive storytelling.

As I reflect on my experience at CES, I know that this year is one I’ll never forget.The groundbreaking technology I encountered and the inspiring conversations I had were all taking place while the devastating wildfires swept through Los Angeles, in my home state of California. At the time I’m writing this, the fires remain uncontained, destroying over 57,000 structures and forcing the evacuation of more than 153,000 residents. Needless to say, this cast a somber undertone over CES–many attendees, including several of my colleagues, were personally impacted and had to fly out to support their families.

Get ready for Advertising Week New York, where the brightest minds in the industry come together to push boundaries and explore the future of marketing, media and tech. This year, we’re proud to participate in two dynamic panels that highlight the power of creative storytelling and how we’re shifting perceptions around the most critical issues of our time.

“Pretirement” refers to the period in people’s lives – typically their 40s and 50s – when they are closer to retirement than the start of their career and planning for the next phase of life

The Love, Your Mind World offers free, expert-vetted resources in an engaging, immersive format

The Ad Council unveils “Agree to Agree,” an expansive new campaign rooted in what we have in common to spur nonpartisan action around gun violence epidemic