Engaging Dads

Staying active and strong is essential to being there for your kids. This Father’s Day, encourage fathers to make a moment with their kids and help them make healthy choices to prevent type 2 diabetes.

Fatherhood Involvement
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What It Addresses: PSAs encourage dads to recognize the critical role they play in their children’s lives and encourage them to dance like a dad and make a moment with their kids.
Why It's Important: 7 out of 10 fathers want help being a better parent.
When To Air It: Spread the message during June surrounding Father's Day.

Type 2 Diabetes Prevention
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What It Addresses: The campaign encourages people to take the risk test, speak with their doctor, and learn how prediabetes can be reversed with small lifestyle changes.
Why It's Important: 1 in 3 American adults has prediabetes and is at high risk of developing type 2 diabetes, a serious health condition that can lead to heart attack and stroke.
When To Air It: Men age 40+ are at highest risk for prediabetes; air this campaign for Father's Day.