Youth Fentanyl Awareness

In 2022 there were nearly 108,000 drug overdose deaths, with deadly synthetic opioids like fentanyl playing a role in an estimated 68% of overdose deaths during this time period.

Fentanyl is often made illegally. It's laced into other drugs, like heroin and cocaine, and used to make fake versions of prescription pills that can be deadly. Because of this, many individuals who encounter fentanyl have done so unknowingly.

To increase awareness of the dangers & prevalence of fentanyl, the Real Deal on Fentanyl campaign was created to educate young people 13-24 and arm them with lifesaving information. This includes educating and encouraging young people to carry opioid overdose reversal medications like naloxone. The campaign also includes a distinct creative effort, targeted to parents and guardians of 13-24-year-olds, to help this group understand the risks posed by fentanyl, and how they can talk to their children about the dangers.