Paths To Recovery
In 2023, nearly 49 million people ages 12 and older in the U.S. had a substance use disorder (SUD). But the data also shows that recovery is possible: about three-quarters of adults ages 26 or older who ever perceived themselves as having a SUD consider themselves to be in recovery or say they have overcome it.
To help highlight the path to recover is possible, this new campaign, Start With Hope, was created to share powerful first-person stories of lived experience. These stories demonstrate the power of hope as a catalyst in the recovery journey, supporting individuals as they reevaluate their relationships with substances, learn about wellness-based support, and understand and access the treatment options available to them. The campaign aims to reach Black and Hispanic/Latinx communities, given the healthcare disparities and added stigma that these communities face on their paths towards recovery.
To help highlight the path to recover is possible, this new campaign, Start With Hope, was created to share powerful first-person stories of lived experience. These stories demonstrate the power of hope as a catalyst in the recovery journey, supporting individuals as they reevaluate their relationships with substances, learn about wellness-based support, and understand and access the treatment options available to them. The campaign aims to reach Black and Hispanic/Latinx communities, given the healthcare disparities and added stigma that these communities face on their paths towards recovery.
Sponsors
Centers for Disease Control and Prevention (CDC), National Council for Mental Wellbeing, Shatterproof
Agencies
Ad Council Creative Studio, Accenture Song
Assets
Television
Radio
Banner
Print
Out Of Home
Online Video
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