Saving for Retirement

America is facing a looming retirement savings crisis, and future generations will have a lower standard of living due to financial insecurity.

86 percent of working adults understand the importance of preparing for retirement, but only about 40 percent feel they are prepared to retire.

Since 2017, we have empowered adults 40 to 60 to prepare for their retirement. The Ad Council and AARP have collaborated to create "This Is Pretirement" a new national campaign that encourages those nearing retirement to plan for their financial future. This campaign directs viewers to ThisIsPretirement.org where they can take a simple quiz to help them gain clarity on their current financial situation. They’ll then receive a free, personalized retirement savings action plan to help them take control of their financial future.