Emergency Preparedness

In recent years, devastating earthquakes, tornadoes, floods and wildfires have highlighted the need for all Americans, regardless of background or location, to prepare for disasters. However, according to the Federal Emergency Management Agency (FEMA), half of Americans have not discussed or developed a family emergency plan.

Since 2003, our campaign has empowered individuals, families, small businesses, and communities to prepare for disasters. “Ready” encourages families to start a conversation with their loved ones and plan for emergencies with three steps: 1) assess your needs, 2) make a plan, 3) engage your support network.

The Ready campaign now includes PSAs developed specifically for Latino, Black, older adult, and Asian American audiences, in addition to the general market work, that encourages, educates, and empowers families to develop their own emergency preparedness plans by visiting Listo.gov/plan, Ready.gov/plan, Ready.gov/Start, Ready.gov/OlderAdults or Listo.gov/AdultosMayores.