Motor vehicle crashes remain a leading cause of death for children under 14. This campaign celebrates child car safety as an act of love and reminds parents and caregivers that loving and protecting their children means double-checking that they are secured in the right car seat for their age and size.
PSAs direct parents and caregivers to NHTSA.gov/TheRightSeat or NHTSA.gov/Protegidos to find the right seat for their child’s age and size.
PSAs direct parents and caregivers to NHTSA.gov/TheRightSeat or NHTSA.gov/Protegidos to find the right seat for their child’s age and size.
Sponsors
National Highway Traffic Safety Administration (NHTSA)
Agencies
Leo Burnett, Wordsworth & Booth, Ad Council Creative Studio, Second Chance Productions
Assets
Television
Radio
Banner
Print
Out Of Home
Online Video
Live Announcer Copy
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Gracie and Pedro - Seat for Everyone
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Gracie and Pedro - Seat for Everyone
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