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Health & Wellness

Alzheimer's Awareness

Nearly 7 million Americans are living with Alzheimer’s. By 2050, this number is projected to rise to nearly 13 million. Close family members know their loved ones best and are typically the first to notice memory issues or cognitive problems but they’re often hesitant to initiate a conversation – even when they know something is wrong – or assume early signs of Alzheimer’s are typical aspects of aging.

While there is no cure for Alzheimer’s currently, there are new treatments that can slow progression of the disease. These treatments are only available to individuals in the earliest stages of the disease – making early detection and diagnosis critically important.

With assets available in English and Spanish, our work encourages the public to recognize the early warning signs of Alzheimer’s and other dementias in their loved ones - whether it’s a parent, in-law, spouse, sibling or other family member. They are encouraged to learn the warning signs at 10signs.org (10señales.org in Spanish).
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Sponsors
Alzheimer's Association
Agencies
The Community, Lopez Negrete Communications, Mindshare, Clutch Studios

Assets

Television
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    Early Detection - Ryan Blaney

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    Terrie - Hopeful

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    Judith - Hopeful

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    Tom - Hopeful

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Radio
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    Dance

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    Early Detection - Ryan Blaney

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    Judith - Hopeful

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    Terrie - Hopeful

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    Tom - Hopeful

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