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    Youth Gun Violence Prevention Partner Toolkit




    About the campaign:

    Many Americans think of gun-related issues as something people disagree on, but research shows we agree on more than we think. For example, we can all agree that guns should be stored securely, that it’s normal to have conversations about preventing gun violence, and that we all have a role to play in keeping young people safe. 

    Agree to Agree is an Ad Council initiative focused on finding common ground to reduce the impact of gun violence on children and teens across all communities in the U.S. This new campaign launched in early 2025 and is focused on reaching distinct audiences, including parents and those with children in their lives who have a vested interest in protecting our youth and health care professionals who witness the impact of gun violence firsthand. 

    In the months ahead, the initiative will expand to provide additional resources and tools to reach specific audiences and communities with the goal of addressing all forms of gun violence as part of our comprehensive approach to combating this complex crisis.

    “Agree to disagree” is a phrase that ends a conversation. We want to start one.

    Resources to get you started

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    Amplification guide

    Amplify the Agree to Agree initiative using our guide.
    Download the amplification guide
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    Parents++ campaign overview

    A one-page fact sheet that includes background information on our parents ++ audience.
    Download the parents ++ campaign overview
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    Health care professionals campaign overview

    A one-page fact sheet that includes background information on our health care professionals audience.
    Download the health care professionals campaign overview
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    Press release

    Learn more about the Agree to Agree initiative through our launch press release distributed on Februrary 27, 2025.
    Read and share the press release
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    Frequently asked questions

    Our partners

    The Ad Council is leading an unprecedented communications effort to help change the narrative around gun violence and build the cultural foundation upon which broader progress can be made. Our work is powered by the investment of organizations who understand the power of creative communications to drive tangible, measurable impact at an unprecedented scale. Your partnership provides critical support as we work to change behaviors and ultimately save lives.

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    We can make a difference

    Agree to Agree is an initiative powered by a coalition of health care and brand leaders. These organizations have firsthand experience with the devastating toll gun violence takes on communities across the country. They’ve partnered with us to drive conversations, help people find common ground, and share evidence-based strategies for preventing all forms of gun violence.

    Stay Connected With Us

    Sign up to stay in-the-know about our Gun Violence Prevention campaigns, events, resources, and more.