NEW YORK, NY, April 13, 2020 — As an extension of Ad Council’s ongoing efforts to ensure the American public is receiving critical and vetted information during the COVID-19 pandemic, the national nonprofit has partnered with global entertainment company WWE to launch a new suite of PSAs featuring WWE Champion Drew McIntyre, NXT Women’s Champion Charlotte Flair and WWE Superstar Kofi Kingston that stress the importance of practicing good hygiene during these unprecedented times.
“As the days slowly pass and we learn more about the virus, encouraging Americans to stay safe is our duty as marketers,” said Lisa Sherman, president & CEO of the Ad Council. “Our partners at WWE have been by our side to educate Americans on so many issues, and we’re truly grateful to them and their Superstars for joining us again now, when so many lives depend on these critical messages being heard.”
“These are unprecedented times and there is no greater responsibility than providing people with simple, yet important messages that can help save lives,” said Stephanie McMahon, WWE Chief Brand Officer. “We are all in this together, and WWE and its Superstars are committed to helping support the critical work of our partners at the Ad Council.”
In response to the COVID-19 pandemic, the Ad Council has been working in collaboration with government agencies and the nation’s largest media companies to create and amplify urgent messages to keep people safe and slow the spread of the virus. The campaign focuses on reaching high-risk populations and the general public with messages around social distancing, personal hygiene and mental health. The PSAs direct audiences to visit www.coronavirus.gov, a centralized resource that includes up-to-date information on the crisis.
Produced by Ad Council and WWE, all PSAs and content will air and run in time and space that will be donated by the media. For media assets, visit http://coronavirus.adcouncilkit.org/ or PSACentral.
The Ad Council
The Ad Council has a long history of creating life-saving public service communications in times of national crisis, starting in the organization's earliest days during World War II to September 11th and natural disasters like Hurricane Katrina and Hurricane Sandy. Its deep relationships with media outlets, the creative community, issue experts and government leaders make the organization uniquely poised to quickly distribute life-saving information to millions of Americans.
The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation's most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don't Let Friends Drive Drunk. Smokey Bear. Love Has No Labels.
The Ad Council's innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council's communities on Facebook and Twitter, and view the creative on YouTube.