Partner Case Studies

Ad Council partners with Amazon to promote a new Alexa Skill that reduces food waste (2017)

Ad Council and Amazon teamed up to promote a new “Save the Food” Alexa skill which launched in May and makes it easier to save food at home.

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Facebook produced "John Smith" video to highlight diversity for "Love Has No Labels" campaign (2016)

The Ad Council and Facebook teamed up to produce a new "Love Has No Labels" PSA that showed that even people with the same name, such as John Smith— one of the most common names in America—can be labeled by their race, religion, gender, ability, sexuality or age. 

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Forbes BrandVoice and Pathways to Employment (2017)

As part of an initiative to encourage hiring managers to look beyond the resume to find top talent and create talent pipelines for Opportunity Youth, Grads of Life engaged Forbes BrandVoice as a platform for a year–long comprehensive thought leadership program. 

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iHeart Media Supports Project Yellow Light (2017)

iHeart Media gets behind Texting & Driving Prevention in a big way to help support the campaign's Project Yellow Light contest. 

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Microsoft partners with TEACH to engage Millennials (2014)

Our partnership was a multi-screen campaign across Microsoft platforms that helped to connect with Millennials and rebrand teaching as an innovative, fulfilling career. 

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Pandora Supports Meals on Wheels (2016)

As part of the New Welcome Display beta, Ad Council introduced listeners to a new first impression native display unit that fits seamessly into Pandora's mobile platform, while also testing performance against the existing mobile interstitial. 

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Snapchat launches "Don't Snap and Drive" filter to prevent users from Texting While Driving (2016)

In April 2016, The Ad Council partnered with Snapchat to reach Snapchatters on a global scale with an important message to prevent users from texting while driving. 

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