United Negro College Fund

United Negro College Fund

Explore Campaign Media

  • TV

    Supporting Minority Education - Little Brother

    Two future stars make an apperance in this 1972 PSA to support the United Negro College Fund. Can you name them?


1972 - Present


Launched in 1972 to encourage Americans to support the United Negro College Fund, this campaign has helped raise more than $2.2 billion and has helped to graduate more than 350,000 minority students from college or beyond. The slogan, "A Mind is a Terrible Thing To Waste," has remained unchanged for more than three decades and has become part of the American vernacular.

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