1983 - Present
"Friends Don't Let Friends Drive Drunk."
Since launching this campaign in 1983, more than 68% of Americans report that they have tried to prevent someone from driving after drinking. In 1998, America experienced its lowest number of alcohol-related fatalities since the U.S. Department of Transportation began keeping records. Campaign taglines have included: "Drinking & Driving Can Kill A Friendship" and "Friends Don't Let Friends Drive Drunk." For current drunk driving prevention work, visit here.