Media Planning
Welcome to our resource for Ad Council’s trusted media partners to explore and access our latest and upcoming PSAs. Below you’ll find the newest campaigns and creative launches to reach segmented audiences, along with a guide for key moments to run these important messages throughout January, February, and March. With the support of partners like you, these PSAs reach millions of Americans and help them live safer, healthier and happier lives.
See other seasonal campaigns in Q1
SIGN UP TO DOWNLOAD ASSETS
New Creative in Q1
Skills-First Hiring
The Tear the Paper Ceiling campaign empowers employers and STARs—workers Skilled Through Alternative Routes— to close the opportunity gap that separates qualified workers from in-demand jobs. New PSAs highlight the benefits of skills-first hiring and call attention to the millions of workers with in-demand skills who are being overlooked, undervalued, and filtered out before even being considered.
Who to Target:
Adults ages 25-64
Employers: Hiring influencers and decision-makers at businesses in the U.S.
STARs: 70+ million workers Skilled Through Alternative Routes rather than a bachelor's degree
Who to Target:
Adults ages 25-64
Employers: Hiring influencers and decision-makers at businesses in the U.S.
STARs: 70+ million workers Skilled Through Alternative Routes rather than a bachelor's degree
Available:
Now
English
TV, Radio, Print, Banner, OLV, OOH
Adoption from Foster Care
No matter our age, we all need a loving and supportive family. Teens have lower adoption rates than young children and often wait the longest to be adopted. These new PSAs highlight the rewards of adopting a teen and encourage families to learn more.
Who to Target: Adults ages 35 to 60-years-old, specifically prospective adoptive parents that have considered adopting but have not yet started the process.
Who to Target: Adults ages 35 to 60-years-old, specifically prospective adoptive parents that have considered adopting but have not yet started the process.
Available:
January 13
English
TV
Adult Mental Health
Love, Your Mind is teaming up with the NFL, Atlanta Falcons star Bijan Robinson, and actor Michael Cooper Jr. in new PSAs to encourage people to care for their minds, just as they do their bodies. The new work drives audiences to the Love, Your Mind Playbook resource, designed to help people discover the mental health plays and practices that work best for them.
Who to Target: Adults ages 18-44
Who to Target: Adults ages 18-44
Available:
Mid January
English
TV, OLV
Coming Soon: Teen Mental Health
A new teen mental health campaign from Love, Your Mind aims to put mental health back in teens' hands by helping them recognize the everyday ways they can show love to their minds. By giving a name to these everyday actions, the campaign highlights that no matter whether it's a good, bad, or whatever day, there's always a moment to zill.
Who to Target:
All teens (13-17)
Availability:
This campaign is set to launch mid-February
English Assets:
TV and OLV
All teens (13-17)
Availability:
This campaign is set to launch mid-February
English Assets:
TV and OLV
Q1 Seasonal Calendar
January
Substance Use Disorder Treatment Month
Run PSAs during Substance Use Disorder Treatment Month to support individuals on their journey to wellbeing and recovery.
February
2/4: World Cancer Day
This World Cancer Day, we encourage former smokers to see if they're eligible for a low-dose CT scan. If your lungs could talk, they would tell you to get screened for lung cancer.
2/8: Super Bowl Sunday
This Super Bowl Sunday, run PSAs that remind men of all they put at risk when they get behind the wheel after drinking, and that buzzed driving is drunk driving.
March
3/2: World Teen Mental Wellness Day
Teen Mental Health
Run assets this Teen Mental Wellness Day to help teens recognize the everyday ways they can (and do) show love to their minds.
Some Frequently Asked Questions (And Answers!)
- How does the Ad Council distribute PSAs?
- Through our emails, we distribute our TV, Radio, Magazine and Newspaper materials, all free and ready to run! We've also partnered with Extreme Reach to provide all Ad Council TV and Radio PSAs to Extreme Reach subscribers. Let us know at ACinquiries@adcouncil.org if you'd like to sign up for our emails!
- How do I download Banner/Online Video assets?
- To keep track of our digital placements, banner and online video assets must be "Requested", not "Downloaded." While you can preview our PSAs, requesting assets allows us to begin work on your 3rd party tags. Implementing these tags requires access to an ad network or server such as Doubleclick for Publishers. Our assets are only to be served within the United States. 2-3 assets are recommended per campaign. Typically, tagged assets are available within 24-48 business hours of the request. More than one campaign is recommended for publishers serving a large inventory. Remember to enter the URL where the asset will run and your organization into the request pop-up for the digital content you are requesting.
- How do I find the specific PSA I'm looking for?
- On the Find Assets page, you can search by keyword, select a media type, search by language, issue area, target audience, as well as release and expiration dates. Be sure to select your media type first to see other possible filtering options.
- Why do I need to register to download?
- We would like to provide you with a customized user experience. By logging on to the site, adcouncil.org can store your preferences, maintain your Download Center, and provide you with a record of your site activity and user profile. You can still preview our PSAs without registering!
- Do PSAs have expiration dates?
- Yes! All Ad Council PSAs have an expiration date. After a PSA expires it must be removed from air and online. You can find this information listed next to each asset. Additionally, you can find a personalized expiration list in your account. Simply click your user icon at the top right, when logged in, then select My Activity. You will see expiration dates under the Downloaded and Requested tabs.
- What are the general terms of use for Ad Council PSAs?
- Please refer to our extended Terms of Use page for more detailed information. Basic terms state you may not modify/alter the PSAs in any way unless authorized; the PSAs may only be placed in donated media and not on any media that is purchased; the PSAs may not be placed on any piracy or other illegal sites or media outlets; they also may not be placed on pornographic sites. You may not use the PSA in any manner that would imply an association with any commercial enterprise. Use of the PSAs is only permitted through the applicable expiration period.
- How do I stay up to date on new Ad Council PSAs?
- When you sign up to access our PSAs, there’s a checkbox to sign up for our email updates. Additionally, contact ACinquiries@adcouncil.org to receive our printed materials. You can also regularly check our Find Assets section and search by release date to see what’s the most recent.
LEARN MORE WITH US
Get valuable marketing tips and insights from creative people who solve problems together.