Media Planning

When moms care for their mental health, their little ones benefit, too. Yet three in four maternal mental health conditions go undiagnosed or untreated, in part due to stigma.

This effort from the Ad Council’s Love, Your Mind campaign encourages new and expecting moms to recognize the signs of mental health struggles and prioritize their well-being to better cope with the challenges of early motherhood.

The hopeful truth is that postpartum challenges are often temporary and treatable. With the right care, resources, and support, most mothers can experience meaningful, lasting improvement.

Who to Target: New and expecting mothers with children ages 0-3

Motor vehicle crashes remain a leading cause of death for children under 14, and when used correctly, car seats can reduce the risk of fatal injury by 71% for infants and 54% for toddlers. New Child Car Safety “They Grow You Check” PSAs remind parents and caregivers to routinely check that their child is in the right car seat for their age and size.

Who to Target: Parents and caregivers with children ages 0-14.

Sound It Out aims to remind parents and caregivers of the important role they play in supporting their child's emotional wellbeing. Research shows that teens are most likely to turn to their parents for support, but they also believe that adults may not understand what they’re going through and often try to offer solutions rather than simply listening. New "title here" PSAs reinforce the value of active listening in conversations, highlighting how being present can help teens feel heard.

Who to Target:
Parents of children ages 10-17

Alcohol-impaired driving crashes claim one life every 44 minutes, and the holiday season is one of the deadliest times of year to be on the road. New Buzzed Driving Prevention “Rideshare” PSAs build on the campaign’s mission to show young men that driving while buzzed can have real consequences that extend far beyond the driver, highlighting the near-future moments and opportunities they put at risk when they get behind the wheel after drinking.

Who to Target: Young men ages 21-34

Kids are expected to learn from their parents, but learning is often a two-way street. This new creative suite highlights the playful, fun, and memorable journey of parents learning from their teens, and how you can't imagine the reward when you adopt one. Through warmth and humor, these PSAs show the lighthearted everyday moments that make being a family special and encourages prospective parents to learn more information on how to adopt a teen from foster care.

Who to Target: Prospective parents, ages 35-60, who are considering adopting from foster care, but who have not yet started the process. Particular focus on current parents, those with affiliations to religious communities, and “helping professions” (teacher, nurse, etc.).