Media Planning
Welcome to our resource for Ad Council’s trusted media partners to explore and access our latest and upcoming PSAs. Below you’ll find the newest campaigns and creative launches to reach segmented audiences, along with a guide for key moments to run these important messages throughout July, August, and September. With the support of partners like you, these PSAs reach millions of Americans and help them live safer, healthier and happier lives.
See other seasonal campaigns in Q3
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New Creative in Q3
Youth Firearm Injury Prevention
As gun violence continues to be one of the most devastating issues affecting children and teens across the country, increasing awareness of solutions like community violence intervention (CVI) is a critical step toward building safer communities. CVI prevents violence by deploying coordinated community-driven strategies led by trained, trusted individuals. New “Agree to Agree” PSAs show the lifesaving interactions that prevent violence and support community safety.
Who to Target: Adults 25-54, with an emphasis in markets where CVI is most active.
Who to Target: Adults 25-54, with an emphasis in markets where CVI is most active.
Available:
Late June/Early July
English
TV, OLV, Print, OOH, and Digital - available in certain markets.
Veterans Crisis Prevention
Veterans are at higher risk for suicide compared to the general population. There are many challenges they may face that, if left unaddressed, can become risk factors for more serious struggles. The campaign encourages Veterans to access support before anything reaches a crisis point.
Who to Target: U.S. Veterans 18+
Who to Target: U.S. Veterans 18+
Available:
September
English
OLV
Alzheimer's Awareness
Early signs of Alzheimer’s and other dementias are often dismissed for normal aging. Early detection and diagnosis are critical, offering the best opportunity for care, management, and treatment for a loved one. Our new “Out of Place” PSAs educate pre-care partners on the early warning signs of Alzheimer’s and the importance of early detection, so they can make the best decisions for their family.
Who to Target: People 35-54 with loved ones 55+
Who to Target: People 35-54 with loved ones 55+
Available:
September
English
TV, OLV, Radio, Print, OOH, and Digital
Q3 Seasonal Calendar
July
7/4: Fourth of July Holiday
This Fourth of July, run PSAs that remind young men to plan for a safe and sober ride home – because Buzzed Driving is Drunk Driving.
Summer Season
With gun violence historically spiking during summer months, run new “Agree to Agree” PSAs to bring visibility to tools that are helping make communities safer.
Wildfire Season
This season, a new “Pass It On” TV PSA highlights debris burning safety, joining other existing available assets highlighting everything from campfire safety to classic Smokey Bear nostalgia.
November
11/11: Veterans Day
On average, 12 veterans die by firearm suicide every day. In a moment of crisis, access to an unsecured firearm can be deadly. Secure firearm storage puts life-saving time and distance between a veteran in crisis and their gun, giving them the opportunity to reach for help instead. This Veterans Day, run the "Service Never Stops" PSAs to encourage veterans and their families to store firearms securely.
National Adoption Month
Run Adoption from Foster Care ads during the month of November to encourage prospective parents to learn more about how to adopt a teen from foster care.
Holiday Season
The holiday season is one of the deadliest times of year to be on the road. This season, remind young men that driving while buzzed can have real consequences.
December
Holiday Season: Project Roadblock 12/26 - 12/31
32 people die every day in alcohol-impaired driving crashes, and the holiday season is one of the deadliest time of the year to be on the road. Local broadcast TV stations, support Project Roadblock PSAs from 12/26-12/31, to help put the brakes on drunk driving in your community. Buzzed Driving is Drunk Driving.
Some Frequently Asked Questions (And Answers!)
- How does the Ad Council distribute PSAs?
- Through our emails, we distribute our TV, Radio, Magazine and Newspaper materials, all free and ready to run! We've also partnered with Extreme Reach to provide all Ad Council TV and Radio PSAs to Extreme Reach subscribers. Let us know at ACinquiries@adcouncil.org if you'd like to sign up for our emails!
- How do I download Banner/Online Video assets?
- To keep track of our digital placements, banner and online video assets must be "Requested", not "Downloaded." While you can preview our PSAs, requesting assets allows us to begin work on your 3rd party tags. Implementing these tags requires access to an ad network or server such as Doubleclick for Publishers. Our assets are only to be served within the United States. 2-3 assets are recommended per campaign. Typically, tagged assets are available within 24-48 business hours of the request. More than one campaign is recommended for publishers serving a large inventory. Remember to enter the URL where the asset will run and your organization into the request pop-up for the digital content you are requesting.
- How do I find the specific PSA I'm looking for?
- On the Find Assets page, you can search by keyword, select a media type, search by language, issue area, target audience, as well as release and expiration dates. Be sure to select your media type first to see other possible filtering options.
- Why do I need to register to download?
- We would like to provide you with a customized user experience. By logging on to the site, adcouncil.org can store your preferences, maintain your Download Center, and provide you with a record of your site activity and user profile. You can still preview our PSAs without registering!
- Do PSAs have expiration dates?
- Yes! All Ad Council PSAs have an expiration date. After a PSA expires it must be removed from air and online. You can find this information listed next to each asset. Additionally, you can find a personalized expiration list in your account. Simply click your user icon at the top right, when logged in, then select My Activity. You will see expiration dates under the Downloaded and Requested tabs.
- What are the general terms of use for Ad Council PSAs?
- Please refer to our extended Terms of Use page for more detailed information. Basic terms state you may not modify/alter the PSAs in any way unless authorized; the PSAs may only be placed in donated media and not on any media that is purchased; the PSAs may not be placed on any piracy or other illegal sites or media outlets; they also may not be placed on pornographic sites. You may not use the PSA in any manner that would imply an association with any commercial enterprise. Use of the PSAs is only permitted through the applicable expiration period.
- How do I stay up to date on new Ad Council PSAs?
- When you sign up to access our PSAs, there’s a checkbox to sign up for our email updates. Additionally, contact ACinquiries@adcouncil.org to receive our printed materials. You can also regularly check our Find Assets section and search by release date to see what’s the most recent.
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