Media Planning

Car crashes continue to be a leading cause of death for children under the age of 14, and as a professional racecar driver, Joey Logano, knows the importance of strapping himself in securely before each race which made him the perfect spokesperson for this campaign. To celebrate Child Passenger Safety Week 2025, we launched this new PSA to accompany our core campaign Love Protects assets, and to continue our message of making sure that your child is in the right seat for their age and size.

Who to Target: Parents and caregivers of children between the ages of 0-14

Each year, the flu causes tens of millions of illnesses, hundreds of thousands of hospitalizations and tens of thousands of deaths in the United States. Getting an annual flu shot is the best way to reduce the risk of severe illness.

The Flu Vaccination campaign encourages Americans aged 6 months+ to get a flu shot to protect themselves, their loved ones, and their communities against the flu. PSAs direct audiences to GetMyFluShot.org for more information, including where to get a flu shot.

Who to Target: General market audience 18-55, with an emphasis on Black and Hispanic adults

This new Fatherhood Involvement PSA shares inspiring stories of fathers from rural communities who have overcome challenges like addiction, incarceration, and family separation to be there for their kids. By highlighting these stories of love and redemption, the campaign encourages all dads to stay committed to their children, regardless of the obstacles they face. It also promotes Fatherhood.gov as a valuable resource and raises awareness of supportive fatherhood programs nationwide.

Who to Target: All dads of children 0-18, including non-custodial and currently absent fathers

The Tear the Paper Ceiling campaign raises awareness of STARs—workers Skilled Through Alternative Routes—and the barriers that hold them back. STARs face a "paper ceiling" – the invisible barrier that comes at every turn for workers without a bachelor's degree. New PSAs highlight the benefits of skills-first hiring and call attention to the millions of workers with in-demand skills who are being overlooked, undervalued, and filtered out before even being considered.

Who to Target:
Adults ages 25-64
Employers: Hiring influencers and decision-makers at businesses in the U.S.
STARs: 70+ million workers Skilled Through Alternative Routes rather than a bachelor's degree

Firearm injuries are the leading cause of death for children and teens ages 1-17. Many people think of firearm injuries as a divisive topic with no common ground, research has found that we agree on more than we think. Everyone has a role to play in addressing this crisis, including health care professionals who care for patients affected by gun violence every day. The “Agree to Agree” campaign encourages them to be part of the solution by having non-judgmental and collaborative conversations with their patients and families about firearm safety.

Who to Target: Health care professionals that serve patients from ages 0-17, with a focus on primary care providers, including pediatricians, family practitioners, nurse practitioners, physician assistants and more.

Although several states have legalized marijuana use, driving under the influence of any substance is illegal across all 50 states. Research shows marijuana can slow reaction time, impair judgment of distance, and decrease coordination - all skills necessary for the safe operation of a motor vehicle.

Young men often offer justifications for their decision to drive after consuming marijuana. New PSAs highlight these justifications and turn them on their head, showcasing the potential consequences of driving high and reminding young men that if you feel different, you drive different.

Who to Target: Men 18-34

The new Love, Your Mind sports initiative hopes to encourage individuals to make mental health a priority. By leveraging the influence of professional athletes, who serve as role models, it aims to inspire fans to actively engage in their mental well-being. Through these efforts, we hope to motivate people to prioritize their mental health and utilize the "Love, Your Mind" playbook as a valuable tool to discover what works best for them.

Who to Target: All audiences

This Veterans Day, new PSAs remind all Veterans that they are deserving of support. This is essential because Veterans are at higher risk for suicide compared to the general population. 6,407 Veterans lost their lives to suicide in 2022, according to the latest data from the 2024 National Veteran Suicide Prevention Annual Report. Many challenges Veterans may face can become risk factors for more serious struggles. The campaign takes an upstream approach, encouraging Veterans to access support for any challenge they may be struggling with before reaching a crisis point.

Who to Target: All Veterans