Fatherhood Involvement

Fatherhood Involvement

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    Dance :60 | Fatherhood Involvement | Ad Council

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    Kitchen :30 | Fatherhood Involvement | Ad Council

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    Worm :30 | Fatherhood Involvement | Ad Council

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  • #DanceLikeADad - OOH (1)
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    #DanceLikeADad - OOH (1)

    #DanceLikeADad - OOH (1)
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  • #DanceLikeADad - OOH (2)
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    #DanceLikeADad - OOH (2)

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  • #DanceLikeADad - OOH (3)
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    #DanceLikeADad - OOH (3)

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7 in 10 dads reported that they could use tips on being a better parent

Overview

About 1 out of every 2 working dads (48%) say they spend too little time with their kids and want to do a better job at parenting. Having an involved father significantly contributes to happier and healthier children, and this is true whether a father lives with his child or not. The campaign tagline “Make a moment. Dance Like a Dad” is part of an ongoing effort to encourage dads to play an active role in their children’s lives. Fathers and children are featured in the PSAs dancing with and alongside each other to show that the smallest moments can make the biggest difference. All PSAs direct audiences to visit https://www.fatherhood.gov/ for parenting tips, fatherhood programs, and other resources.

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