Since 2004, the Ad Council has partnered with AdoptUSKids and the U.S. Department of Health and Human Services’ Children’s Bureau on a national adoption recruitment campaign to encourage the adoption of children from foster care. There are 125,000 youth in the U.S. foster care system currently waiting for adoptive families, and this campaign specifically highlights the need to find adoptive parents for older teens who face a particularly challenging road to adoption. Only 5% of all children adopted in 2018 were between the ages of 15 and 18, but no matter our age we all need the love and support a family can provide.
The sincere and emotional PSAs extend the 15-year-old campaign’s success by reminding viewers that adopting a teen from foster care brings life-changing moments for both teens and parents. Inspired by real adoptive family stories, this award-winning campaign showcases the poignant and emotional moments that cement a family together.
Ultimately, the work illustrates that a teen can have as much of an impact on their family’s life as parents have in theirs. The PSAs direct audiences to visit AdoptUSKids.org, call 1-888-200-4005 (English), or 1-877-236-7831 (Spanish) to learn more the adoption process.