Education

Saving for Retirement

Saving for Retirement

o America is facing a looming retirement savings crisis, and future generations will have a lower standard of living due to financial insecurity. People age 50+ are the fastest growing age segment in the U.S. and can expect to pay for a longer retirement. With nearly 7 in 10 Americans approaching retirement having less than a year’s income saved for retirement, this is an issue that hits home. Campaign PSAs empower adults 45-60 to prepare for their retirement with a free online tool that provides a personalized retirement savings action plan, to help viewers take charge of their financial futures today.  

Empowering Girls in STEM

Empowering Girls in STEM

Research shows that young girls enjoy subjects like science, technology, engineering, and math, but as they get older, they start to feel that STEM isn’t for them, based on outdated stereotypes. 

Saving for Retirement (African American/Black Female Market)

Saving for Retirement (African American/Black Female Market)

America is facing a looming retirement savings crisis and future generations will have a lower standard of living due to financial insecurity. Today, many average working households have virtually no retirement savings and for many the increased burden of debt is a reality. To help address this savings shortfall, AARP and the Ad Council launched the Saving for Retirement campaign to empower people to take control of their financial futures. This is a particularly important issue for African-Americans, where 33 percent of the population have less than one month of funds saved for a crisis. The newest iteration of the Saving for Retirement campaign, “Tribute to Our Sheroes,” celebrates everything Black women do for their loved ones and empowers them to take charge of their future with free, personalized tips to help boost their retirement savings so they can live comfortable, happy lives as they age. 

High School Equivalency

High School Equivalency

According to the US Census Bureau, more than 37 million adults ages 16 and above do not have a high school diploma. Data shows that high school dropouts earn substantially less than high school graduates and have a lower quality of life. Many must work multiple jobs to support their families--and without a GED® diploma, they tend to get the lowest paid and least stable jobs. 

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