A focus on impact
We strengthen the health, education, and safety of our country, and we settle for nothing less than a lasting impact on American life. Here's how we do it.
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53B
Impressions for our COVID-19 Vaccine Education Initiative. -
5x
The increase in the number of people who say they intend to support Feeding America since our campaign launched in 2008. -
1.39M
People potentially at risk for Type 2 diabetes who have completed our prediabetes risk test.
How a campaign comes to life
Our rigorous, research-based approach produces powerful campaigns that make a measurable difference in people’s lives. We do this through six key steps:
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Review
- We perform a comprehensive literature review of all relevant research and prior communications programs before assessing the current landscape.
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Question
- We interview top issue experts and utilize social listening tools to gather key insights on the cultural conversation and audience sentiment across all relevant platforms.
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Listen
- We conduct custom qualitative research with our target audience to build actionable insights.
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Test
- We use surveys to test initial hypotheses and messaging approaches and gather channel-specific insights from media planning tools.
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Refine
- We use agile learning tools, UI/UX testing and rapid testing to gain immediate feedback, ensuring our message is optimized for our target audience.
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Engage
- Our goal, always, is to reach the right audience at the right time with the right message that will empower people to create lasting change.
CREATIVITY. CAUSES. AND YOU.
Together we can do so much. Let’s talk about how we can partner to help change the world.