The Ad Council’s mission is to convene the best storytellers to educate, unite and uplift—by opening hearts, inspiring action and accelerating change. We won’t stop until we live in a society where every single person can thrive.
Our Mental Health Initiative
The Ad Council is working to foster a society that is more open and proactive about mental health. The initiative aims to generate awareness and take actionable steps toward addressing the mental health crisis in the U.S.
Where substance meets scale
The Ad Council was founded as a national nonprofit in 1942 with the belief that creative marketing can solve complex social issues. We partner with the most innovative advertisers, the best storytellers, and the most powerful platforms to move the country forward.
A lasting impact
We have a singular purpose: making a measurable difference in people’s lives. By using a research-based strategy to develop the right approach for the right audience, we’re shifting mindsets and spurring movements.
OUR HISTORY
Read all about the history of the Ad Council, which stretches back decades to our WWII-era founding.
We're all in this together
We bring together the right team for every cause. The Ad Council’s unique network of partners across media and tech, marketing, entertainment and advertising, government and the nonprofit world allows us to create change that no other organization can.
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53B
Impressions for our COVID-19 Vaccine Education Initiative. -
5X
The increase in the number of people who say they intend to support Feeding America since our campaign launched in 2008. -
1.39M
People potentially at risk for Type 2 diabetes who have completed our prediabetes risk test.
Learn With Us
Leading Across a Multigenerational Workforce: Turning Generational Differences into Organizational Strength
Today’s leaders are navigating something completely new. For the first time in history, five generations are working side by side. Each group arrived in the workplace shaped by the cultural moments, technologies, and social norms of their era—broad patterns that often influence how people communicate, solve problems, adopt new tools, and approach collaboration.
December 10, 2025
Behind the Message that’s Helping Health Care Professionals Talk About Firearm Safety
Driving meaningful change among health care professionals (HCPs) requires more than compelling creative—it demands deep empathy, strategic precision and a genuine understanding of their daily realities. That’s the approach behind the latest from the Ad Council’s “Agree to Agree” campaign, to craft messaging that empowers HCPs to initiate life-saving conversations about firearm safety with patients and their families.
October 23, 2025
Ending Hunger, One TikTok at a Time
Every day, Americans spend an average of a movie's worth of time on TikTok. What if even a fraction of that time could be used to help end hunger? That’s the question we asked when we partnered with TikTok and Feeding America for Hunger Action Month.
October 23, 2025
CREATIVITY. CAUSES. AND YOU.
Together we can do so much. Let’s talk about how we can partner to help change the world.