New York, New York, May 12, 2020 — Nearly half of young adults across the U.S. report feeling depressed or anxious amid the COVID-19 pandemic, according to the Ad Council’s new Coping with COVID report. To address the effects of the crisis on mental health, MTV and ViacomCBS’ Entertainment & Youth Brands, in partnership with the Ad Council, have joined with top TikTok creators to launch a new series of TikToks as part of their national #AloneTogether campaign. The videos began going live last week and will continue throughout May to coincide with Mental Health Awareness Month.
Talent creating TikToks to share with their audiences include: Jaci Butler (Collab), Parker James (Outshine Talent), Caryn Marjorie (DBA), Sav Palacio (Slash MGMT), Hailey Sani (Slash MGMT), Sarah Schauer (Collab & Slash MGMT), Probably This aka Matt & Beau (DBA), Enoch True: (Influences) and Madison Vanderveen (Outshine Talent). The videos, featuring the creators sharing tips on how they’re coping with the crisis, will reach a total audience following exceeding 23 million people. TikTok is donating media to further the reach and impact of the TikToks to young adults throughout the country.
Launched in March 2020, shortly after the crisis began in the U.S., #AloneTogether initially focused on the importance of staying home and social distancing to slow the spread of COVID-19. The campaign recently evolved to focus on the effects of isolation on mental health and provide resources at AloneTogether.com. The new online hub includes tools on how to stay calm, stay connected and stay active, including a digital coloring book featuring the most memorable moments from MTV & VH1 reality shows. Audiences can access services to support emotional and physical wellness, find opportunities for connection, and learn actionable ways to combat negative feelings.
The Ad Council
The Ad Council has a long history of creating life-saving public service communications in times of national crisis, starting in the organization’s earliest days during World War II to September 11th and natural disasters like Hurricane Katrina and Hurricane Sandy. Its deep relationships with media outlets, the creative community, issue experts and government leaders make the organization uniquely poised to quickly distribute life-saving information to millions of Americans.
The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels.
The Ad Council’s innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.
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