Our Mission

Identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.


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Our Impact

AdoptUSKids | www.AdoptUSKids.org

Our Impact
19,000 adoptions of children mostly age 8+ since 2004

This campaign raises awareness of adoption of children from foster care and drives prospective parents to AdoptUSKids.org to learn more and start the adoption process. Since the campaign launched in 2004, more than 26,000 families have registered to adopt.

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Recent AdLibbing Posts

Ad Council's official blog on all things social marketing

  • News of Note: September 19

      Ad of the Day: Honey Maid Tackles Another Taboo, Celebrating Children of Divorce Marketers seeking to celebrate diverse families have focused on same-sex parents and interracial parents, but there’s…

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  • All Aboard! 5 Tips for Onboarding New Supporters

    Originally published on Theory of Change. Over the past few years, we’ve worked with hundreds of nonprofits here at Change.org: big, small, national, local, brand-new, a hundred years old. You…

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