Our Mission

Identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.


Get the latest on all our campaigns!

Thank you for signing up!

Our Impact

AdoptUSKids | www.AdoptUSKids.org

Our Impact
20,000 adoptions of children mostly age 8+ since 2004

This campaign raises awareness of adoption of children from foster care and drives prospective parents to AdoptUSKids.org to learn more and start the adoption process. Since the campaign launched in 2004, more than 26,000 families have registered to adopt.

Learn More

Recent AdLibbing Posts

Ad Council's official blog on all things social marketing

  • How to Leverage Games for Good

    This year at SXSW I had the privilege of moderating a panel discussion on Gaming for Good that featured three game developers working on projects ranging from mobile games for…

    Read More
  • YouTube (and YouTubers) Grow Up

    I am a SXSW Interactive veteran. An old timer. I know there are lots of folks who attended before I started making the annual pilgrimage in 2004, but I feel…

    Read More
Visit AdLibbing for More Posts

Help us improve this site!
Take our quick survey.

Ad Council Family of Sites