Educational Resources

Welcome to the Ad Council’s education portal - a source for elementary and secondary teachers, college professors, and students of all ages.

Due to our many requests from educators and students, we’ve created this centralized site for anyone looking to use the Ad Council’s PSAs and resources for instructional use. You’ll find links to our PSAs, historical campaigns, research reports and much more.

• Need to know the history of our Smokey Bear (“Only You can Prevent Forest Fires”) or McGruff (“Take a Bite out of Crime”) campaign? 
• Would you like to show one of our PSAs to your students to teach them about pollution? High-school drop out prevention? Bullying? Or the dozens of other social issues we address?
• Are you a student in need of our “best practices” or research studies?
• Want to reference one of our PSAs in a soon to be published text book?

Then you’ve come to the right place! And if you can’t find what you need, please email education@adcouncil.org and someone will respond as quickly as possible to help answer your question.

Please use the following links to navigate through this portal:

• Educators
• Students
• Frequently Asked Questions
• Help/Feedback