Nutrition Education

Sponsor Organization: USDA, Food Nutrition and Consumer Services 
Campaign Website: www.MyPyramid.gov
VolunteerAgency: Saatchi & Saatchi
Campaign Partner: Walt Disney Studios Home Entertainment

Less than 25% of adolescents eat the daily recommended servings of fruits and vegetables. Few get regular physical activity. While mothers and caregivers are aware of the importance of healthy eating and physical activity habits, they struggle with the best way to implement them for their families. With obesity rates rising among children and adults, it’s important to provide information and realistic tips for making and sustaining healthy choices for kids.
 
This campaign motivates moms to encourage proper nutrition and physical activity for their families, emphasizing that a bright future starts with a healthy lifestyle. The notion that “Good Nutrition Can Lead to Great Things” reinforces that healthy eating and physical activity are fuel for a kid’s mind and body. The campaign encourages viewers to visit www.MyPyramid.gov and use the USDA’s Food Pyramid as an effective tool to help their children make healthy choices.

Disney Partnership

In an effort to extend this important campaign message, the Ad Council and USDA have collaborated with Walt Disney Studios Home Entertainment on a series of PSAs featuring the lovable characters and memorable songs from Disney’s original classic Pinocchio, as previously done with The Jungle Book’s “Bare Necessities” of a healthy lifestyle. The Pinocchio “Bright Future” PSAs highlight the importance of balancing good nutrition and physical activity by reinforcing the idea that healthy lifestyle habits are fuel for a child’s mind and body.