Partner Case Studies

In an effort to raise awareness on this issue and reach dads where they are, the Ad Council and the National Responsible Fatherhood Clearinghouse(NRFC) embarked on a partnership with ESPN to develop a new series of PSAs designed to show dads the critical role they play in their children’s lives. 

Through a content partnership with Oprah.com we were able to expose our issue to a relevant audience. We engaged people on a site that they frequently visited and considered a trusted source of information. The partnership included a branded content area, sharing tools, newsletter promo,quizzes and more.