Women in War Jobs

1942 - 1945

Overview

Sponsors

  • Office of War Information and War Manpower Commission

Volunteer Agencies

  • J. Walter Thompson

The most successful advertising recruitment campaign in American history, this powerful symbol recruited two million women into the workforce to support the war economy. The underlying theme was that the social change required to bring women into the workforce was a patriotic responsibility for women and employers. Those ads made a tremendous change in the relationship between women and the workplace. Employment outside of the home became socially acceptable and even desirable.

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