Emergency Preparedness - NYC
According to a 2010 OEM survey, 41 percent of New Yorkers said they did not have any form of a household emergency plan, and 68 percent did not have all of the recommended emergency supplies. To encourage parents to engage their children in a conversation about preparing for emergencies, including natural and man-made disasters, OEM and the Ad Council created new localized PSAs targeted at Parents as part of their Ready New York campaign.
The localized ads were created pro bono by New York-based advertisingagency Deutsch Inc. The TV, radio, outdoor, print, and digital PSAs take ahumorous approach to emphasize the importance for parents to involve their children in the preparedness process. Through these PSAs, families are provided preparedness conversation starters including: who to call as your out-of-stateemergency contact, where to meet if everyone is separated, and what to pack aspart of your emergency supply kit. The PSAs direct New Yorkers to search"Ready Kids" at www.nyc.gov, where parents can find age-appropriate tools and resources to make preparedness a year-round family activity. Residents can also call 311 and ask for "Ready Kids."
The site also features a new Readiness Challenge that takes New Yorkers through an online emergency simulation forcing them to make quick decisions at every turn.