Adoption from Foster Care


Adoption from Foster Care

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Currently there are nearly 102,000 children (under 18 years of age) available for adoption from the foster care system in the United States; more than 30 percent (31,000) are between the ages of 11 and 17.

Since 2004, the campaign has consistently delivered the message that "You don't have to be perfect to be a perfect parent." Using a humorous angle to communicate the seemingly challenging task of adopting a child from foster care, the PSAs reassure prospective parents that even if not "perfect," they have the ability to provide the stability and security that children in foster care need and deserve. The latest series of PSAs in this award-winning campaign ask prospective parents to consider adopting older youth ages 11-17.

The new PSAs portray humorous scenarios that reaffirm the campaign's notion that being an imperfect parent is "perfectly normal." Potential parents are reminded that older youth in foster care don't need perfection; they need the commitment and love an adoptive family can provide.

Audiences are directed to visit or call 888-200-4005 for current, accurate information about the foster care system and the adoption process. 

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