Case Studies & Best Practices

Adoption from Foster Care

KBS+, the pro-bono agency on our Adoption from Foster Care campaign, created a video case study to highlight the effectiveness of the PSAs.

Autism Awareness

BBDO, the pro-bono agency on our Autism Awareness campaign, created a video case study to highlight the effectiveness of the award-winning PSAs.  

Children's Oral Health

Since the Children’s Oral Health campaign launched, we have seen high recognition of the advertising, strong engagement online and significant shifts in key behaviors among low-income parents.

College Access

DDB, the pro-bono agency who created our College Access KnowHow2GO campaign, created a video case study to highlight the effectiveness of the campaign.

Drunk Driving Prevention

Although significant progress has been made since 1983 when the Ad Council and the National Highway Traffic Safety Administration (NHTSA) first partnered on anti-drinking and driving messaging, there is still a lot of work to be done on this issue.

Energy Efficiency

To help improve energy efficiency and cut waste, the Ad Council and the U.S. Department of Energy partnered to develop a new PSA campaign.

Foreclosure Prevention Assistance

The Foreclosure Prevention Assistance campaign has motivated struggling home owners across the country to receive free mortgage assistance through the Making Home Affordable program.

Gay and Lesbian Bullying Prevention

The Ad Council partnered with GLSEN to develop a campaign that has raised awareness of the potentially harmful effects of thoughtless language and has planted a message that makes many teens stop and think about their behavior.

GED Achievement

The Ad Council partnered with The Dollar General Literacy Foundation to encourage individuals to obtain their GED®.

Wildfire Prevention

Consistently ranked as one of the Ad Council’s top performers in donated media, and almost universally recognized by American adults, the Wildfire Prevention campaign featuring Smokey Bear has helped to reduce areas burned by wildfires from 22 million acres in 1944 to approximately 6.5 million annually today.

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