Women in War Jobs

Women in War Jobs

Explore Campaign Media

  • The more women at war, the sooner we'll win
    Print

    The more women at war, the sooner we'll win

    The more women at war, the sooner we'll win
    Share
    Close
  • America at War...Needs Women at Work
    Print

    America at War...Needs Women at Work

    America at War...Needs Women at Work
    Share
    Close

1942 - 1945

Overview

The most successful advertising recruitment campaign in American history, this powerful symbol recruited two million women into the workforce to support the war economy. The underlying theme was that the social change required to bring women into the workforce was a patriotic responsibility for women and employers. Those ads made a tremendous change in the relationship between women and the workplace. Employment outside of the home became socially acceptable and even desirable.

Help us improve this site!
Take our quick survey.

Ad Council Family of Sites