Texting and Driving Prevention

Texting and Driving Prevention

Explore Campaign Media

  • TV

    Todd's Texting Troubles | Texting and Driving Prevention | Ad Council

    Five seconds is the average time your eyes are off the road while texting. When traveling at 55mph, that's enough time to cover the length of a football field blindfolded. www.stoptextsstopwrecks.org

    Share
    Close
  • TV

    Afterlife - Project Yellow Light | Texting & Driving Prevention | Ad Council

    Project Yellow Light is a scholarship competition designed to bring about change. As an applicant you have one clear mission: encourage your peers to develop and embrace safe driving habits. For both the high school and college contests, the first-place winner will receive a scholarship in the amount of $5,000. Second-place finisher will receive $2,000. Third-place finisher will receive $1,000.

    Share
    Close
  • TV

    Just Drive - Project Yellow Light | Texting & Driving Prevention | Ad Council

    Project Yellow Light is a scholarship competition designed to bring about change. As an applicant you have one clear mission: encourage your peers to develop and embrace safe driving habits. For both the high school and college contests, the first-place winner will receive a scholarship in the amount of $5,000. Second-place finisher will receive $2,000. Third-place finisher will receive $1,000. 

    Share
    Close
  • TV

    It's Not Safe - Project Yellow Light | Texting & Driving Prevention | Ad Council

    Project Yellow Light is a film competition for high school seniors and college students designed to create compelling video stories that convince their peers to develop safe driving habits. The project was created by Julie, Lowell and Alex Garner in memory of their son/brother, Hunter who died tragically in a car crash in 2007. Each year the winner of the film competition receives The Hunter Garner Scholarship. For more info, please click here: http://po.st/ProjectYellow

    Share
    Close
  • Radio

    Texting and Driving Prevention - Rich :60

    Share
    Close
  • Radio

    Texting and Driving Prevention - Allison :30

    Share
    Close
34% of teen and young adult drivers said they never text while driving, increasing from 28% in 10 months following launch

"Stop the Texts, Stop the Wrecks"

Texting and driving is dangerous – that is a fact. Americans are highly aware of and concerned about the issue. More than nine in ten Americans believe sending (94%) and reading (91%) texts while driving is dangerous.

There have been many efforts to educate and convey the potential consequences of texting and driving using scare tactics or preachy messaging. And, while research shows that people are convinced that the behavior is dangerous, they are still doing it.  In order to address the disconnect between awareness and behavior, we need to go beyond showing people the potential crashes and gruesome end result. We need to address the fact that individuals are personally engaging in a behavior that they know is dangerous.

This campaign targets drivers ages 16 – 34 and seeks to hit home the idea that even though people feel impervious to the dangers of texting and driving, they are not. Nobody is special enough to text and drive. 

Help us improve this site!
Take our quick survey.

Ad Council Family of Sites