Texting and Driving Prevention

Texting and Driving Prevention

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  • TV

    The Cost of Distracted Driving - Project Yellow Light | Texting and Driving Prevention | Ad Council

    Project Yellow Light is a scholarship competition designed to bring about change. The contest calls on students to develop and produce a short video educating their peers on the dangers of using mobile devices while behind the wheel of a vehicle. Visit Project Yellow for more info: Projectyellowlight.com

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  • TV

    Both Eyes on the Road - Project Yellow Light | Texting and Driving Prevention | Ad Council

    Project Yellow Light is a scholarship competition designed to bring about change. The contest calls on students to develop and produce a short video educating their peers on the dangers of using mobile devices while behind the wheel of a vehicle. Visit Project Yellow for more info: Projectyellowlight.com

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  • TV

    Todd's Texting Troubles | Texting and Driving Prevention | Ad Council

    Five seconds is the average time your eyes are off the road while texting. When traveling at 55mph, that's enough time to cover the length of a football field blindfolded. www.stoptextsstopwrecks.org

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  • Radio

    Texting and Driving Prevention - Rich :60

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  • Radio

    Texting and Driving Prevention - Allison :30

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  • Texting and Driving Prevention - Even Texters
    Outdoor

    Texting and Driving Prevention - Even Texters

    Texting and Driving Prevention - Even Texters
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34% of teen and young adult drivers said they never text while driving, increasing from 28% in 10 months following launch

"Stop the Texts, Stop the Wrecks"

Texting and driving is dangerous – that is a fact. Americans are highly aware of and concerned about the issue. More than nine in ten Americans believe sending (94%) and reading (91%) texts while driving is dangerous.

There have been many efforts to educate and convey the potential consequences of texting and driving using scare tactics or preachy messaging. And, while research shows that people are convinced that the behavior is dangerous, they are still doing it.  In order to address the disconnect between awareness and behavior, we need to go beyond showing people the potential crashes and gruesome end result. We need to address the fact that individuals are personally engaging in a behavior that they know is dangerous.

This campaign targets drivers ages 16 – 34 and seeks to hit home the idea that even though people feel impervious to the dangers of texting and driving, they are not. Nobody is special enough to text and drive. 

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