Texting and Driving Prevention

Texting and Driving Prevention

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  • Social

    Never Here - Project Yellow Light | Texting and Driving Prevention | Ad Council

    Project Yellow Light is a scholarship competition designed to bring about change. The contest calls on students to develop and produce a short video educating their peers on the dangers of using mobile devices while behind the wheel of a vehicle. Visit Project Yellow Light for more info: ProjectYellowLight.com

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  • Social

    Just Enough Time - Project Yellow Light | Texting and Driving Prevention | Ad Council

    Project Yellow Light is a scholarship competition designed to bring about change. The contest calls on students to develop and produce a short video educating their peers on the dangers of using mobile devices while behind the wheel of a vehicle. Visit Project Yellow Light for more info: ProjectYellowLight.com

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  • TV

    Todd's Texting Troubles | Texting and Driving Prevention | Ad Council

    Five seconds is the average time your eyes are off the road while texting. When traveling at 55mph, that's enough time to cover the length of a football field blindfolded. www.stoptextsstopwrecks.org

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  • Radio

    Texting and Driving Prevention - Rich :60

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  • Radio

    Texting and Driving Prevention - Allison :30

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  • Texting and Driving Prevention - Even Texters
    Outdoor

    Texting and Driving Prevention - Even Texters

    Texting and Driving Prevention - Even Texters
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3,477 people were killed and 391,000 were injured in motor vehicle crashes involving distracted drivers in 2015

"Stop the Texts, Stop the Wrecks"

Texting and driving is dangerous – that’s a fact. More than nine in ten Americans believe sending (94%) and reading (91%) texts while driving is dangerous.

There have been many efforts to educate drivers and convey the potential consequences of texting and driving using scare tactics or preachy messaging. And, while research shows that people are convinced that the behavior is dangerous, they are still doing it. In order to address this disconnect between awareness and behavior, the campaign goes beyond showing people the potential crashes and gruesome end results of distracted driving and addresses the fact that individuals are personally engaging in a behavior that they know is dangerous.

This campaign targets drivers ages 16 – 34 and reinforces the idea that even though people feel impervious to the dangers of texting and driving, they aren't. Nobody is special enough to text and drive.

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