Emergency Preparedness

In recent years, devastating earthquakes, tornadoes, floods and wildfires have highlighted the need for all Americans, regardless of background or location, to prepare for natural disaster. However, according to the Federal Emergency Management Agency (FEMA), half of Americans have not discussed or developed a family emergency plan.

Since 2003, our campaign has empowered individuals, families, small businesses, and communities to prepare for both natural and man-made disasters. “Ready” recommends taking control and preparing for any disaster with three steps: 1) assess your needs, 2) make a plan, 3) engage your support network.

The Ready campaign now includes PSAs developed specifically for Latino, Black and older adult audiences, in addition to the general market work, that encourages, educates, and empowers families to develop their own emergency preparedness plans by visiting Listo.gov/plan, Ready.gov/plan, Ready.gov/OlderAdults or Listo.gov/AdultosMayores.