The Children's Oral Health English and Spanish PSAs aim to motivate parents to take action to reduce their children's risk of oral disease by making sure their kids are brushing their teeth for two minutes, twice a day.
The PSAs aim to show parents that spending just two minutes, twice a day making sure their children brush could help save them from a lifetime of tooth pain. Because two minutes is such a short amount of time for such an important partof parenting, the new PSAs feature parents trying--and struggling--to squeeze other parenting lessons into so little time. These scenes suggest that while most parenting is hard, making sure your kids brush for two minutes, twice a day is one aspect that's easier. Parents are directed to 2min2x.org, where they can find fun two minute videos that kids can watch while brushing.
Check out the app we created for the campaign! Toothsavers is a fun way to encourage kids to brush their teeth for two minutes, twice a day. The game is now available in the AppStore and GooglePlay. Watch this video trailer for app highlights.