86 percent of dads spend more time with their children today than their own fathers did with them. However, a majority of dads (7 out of 10) also reported that they could use tips on how to be a better parent.
These PSAs are reaching out to all fathers to inspire and support men in their commitment to responsible fatherhood. The PSAs communicate to fathers that their presence is essential to their children's well-being. The tagline "Take time to be a dad today" is part of an ongoing effort to encourage dads to play an active role in their children's lives. The campaign also serves as a resource for fathers by providing the information they need to become more involved with their kids.
Audiences are directed to visit www.fatherhood.gov or call 1-877-4DAD411 for parenting tips, fatherhood programs, and other resources.